Content marketing is an essential element of top of funnel marketing. Content marketing for top-of-funnel sites has three main goals. They aim to attract people, build brand awareness, establish relationships with them. You should also aim to convert qualified leads from these visitors. Great content marketing ideas are videos that can be transcribed and indexed by search engines. Informational infographics, explainer and videos containing video content and infographics are also possible.
Informational content
When implementing a top of funnel marketing strategy, your content must have two primary goals. It should first attract your targeted audience's attention and establish a relationship with them. After you have built a relationship with them, your second goal should be to convert them to qualified leads. One example is a company selling anti-cyberattack technology. They might write a white paper or blog series about best practices for protecting corporate defenses against phishing attacks. Avoid selling and instead focus on creating content that addresses a specific need.
Inspirational content
A top of funnel strategy that inspires is creating content that aligns to your brand. You don't need to be too specific about your product. If your content is compelling and addresses the concerns of your audience, then you will eventually see a sale. Freebies such as a guide to success and piano lessons are great examples. This will drive prospects to the checkout page and help them move up the funnel.
Infographics
Sharing information on your website with infographics can help improve your SEO rankings and increase site traffic. These visual presentations stand out on social networking sites such as YouTube and Twitter. Micro Focus recently conducted a study that showed that people consume billions upon billions of internet content each day. This includes 500 million tweets and 4 million hours of YouTube video. There are also 4.3 billion Facebook posts. Infographics are a great way for your website to stand out from the crowd and rise up the search engine rankings.
Video content
Video content can be a powerful tool for businesses looking to expand their customer base. Your brand is not known to top-of-funnel people, so they need to be introduced. Video content allows you to educate consumers and provide enough information for them to become interested. The goal of video content is to raise awareness and convert warm leads to customers.
Hub and spokes model
The hub, at the top or the bottom of the funnel is the key piece of content that connects prospects and customers with the spokes. These pieces are often informative and serve to direct readers to the hub and spokes. This type of marketing strategy requires that marketers ensure the hub and spokes provide the highest value. In this model, hub pages must be detailed and comprehensive, and spoke pages should be targeted at longer-tail keywords. A well-organized hub page will contain visual elements that can enhance its content.
Social media updates
Make sure you diversify your audience when creating social media updates for top funnel marketing. This will help improve the stability of your campaigns, and give you more testing opportunities. Although your initial goal might still be to increase revenue, it may shift to focus on the customer's journey. Your goal is to maintain contact with your potential customers, until they are ready and willing to buy. You can use social media updates to help you achieve this goal.
FAQ
Do I need an SEO expert to do Content Marketing? Yes!
SEO experts know how search engines like Google rank pages. They are also familiar with the keywords that should be targeted when optimizing your site.
Where should I start when it comes to Content Marketing?
Start by identifying who your audience is. Who are they? What are their needs How can they be helped? Once you know who you're writing for, you can determine where to focus your efforts.
Can I do my content marketing by myself or with a team?
Your budget, skills, and experience will all play a role in the answer. If you don’t have enough resources to hire someone for content creation, distribution, optimization, and maintenance tasks, you’ll need to learn how it’s done yourself.
A support system is essential if you want to be successful in content marketing.
An agency or content strategist that is skilled in creating great content can save you both time and money as well as help you achieve better results.
You can't achieve success unless you work hard, produce high-quality content, and keep up with current trends. A solid content strategy is critical.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How to write a press release that is effective
Press releases can help you establish authority and credibility in your chosen niche. They also help you build relationships with journalists and other influential contacts.
Many business owners have difficulty writing a press release. They lack the necessary skills to create compelling copy.
These are some things to remember when you create your next press release.
Know Your Niche
Before you write your press release, make sure you understand your niche. This will help you understand your niche.
For example, suppose you're a real estate agent. If this is the case, you may want to include information about your professional affiliations. This could include the association you belong too and how many years you've been in the business. Perhaps you could mention your experiences working with clients or providing exceptional customer service.
Include Keywords In Your Title
The title of your release is often considered the most important. It is often the first section that searches engines see so it must grab your attention immediately.
Keywords related to your product/service are key words that make titles great. You might use words such as custom-made bridal gowns or wedding dresses if your product is sold.
Make Sure Your Headline is Relevant
Your headline is the first sentence in your press release. It is the first line people read in your press release so it should be catchy and pertinent.
When you're creating a press release for the first time, you probably won't know exactly what kind of content works well. Test different headlines against one another. Compare the click rates to see which headlines are most successful.
You can also run a Google search for your company name along with "press release." The top results will give a good indication of which topics are most popular.
You may have heard the phrase "write for yourself, but publish for others." This is true. However, you should not just publish a press release without considering who your audience might be.
Write With A Purpose
Three sections are typical of most press releases:
Each section includes specific elements that allow readers to quickly grasp the key points of your message.
Executive Summary
This section is the shortest, and most detailed part of your press release. It usually consists of one paragraph that summarizes your press release.
This area is where you will provide information about your product. You can use this space to describe the benefits of your products or services.
Conclusion
This section is the last of your press release and includes two paragraphs. First, summarize the key takeaways from your body. Your business should be positive.
Let's take an example:
"My new book offers practical advice to anyone who wants to improve their fitness and health. I hope my book helps you achieve your personal goals."
Don’t Forget To Include URLs
It is a common practice to link your website in a press release. But did you know there are several different types of links?
Let's take a look at some of the links that you should include in your press release.
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Email: If you send a press release via email, make sure to include a URL.
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Social media: Add social media sharing buttons on your site. This way, any user who shares your press release will automatically link to your site.
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Blog: Create a blog article about your press release. Include a link to your press release in the text.
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Website: Link directly to your website using the URL included in your press release.
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Directory Submissions: Send your press release to directories like Digg or Yahoo! Press Release Directory.