Instagram is preferred by almost 85% of teenagers over Facebook. So it's time you get to know your new target audiences on Instagram. Here are some ways you can find them.
Insta is preferred by 85% of teens
Piper Jaffray has found that Instagram is preferred by 85% of U.S. teens to Twitter and Facebook in a survey of 8600 teens. Instagram's image-based core feature encourages users to present only the best versions of themselves and their lives. Six percent of American teens linked the use of the photo-sharing application to suicidal thoughts. This trend is partly responsible for Instagram's rise.
The survey revealed that 72% of US teenagers use Instagram daily and 69% use Snapchat. In the UK, the media regulator, Ofcom, has published two separate studies of teenage social networks. This study covers 16-to-24-year-olds, while the 12-to-15 year-old study covers 12-14-year-olds. Both studies show that Instagram is the dominant platform, with a greater share of users than the 12-to-15-year-old study. However, Snapchat's share continues to shrink as more teens use it.
Hashtags can help you reach a new audience
Not only can you use the hashtag function on your posts but hashtags are also a great tool to mobilize people for important causes. HubSpot used the hashtag #BTPLancs in HubSpot's example to promote the BTP Lancashire soccer club and received more than 20,000 reactions and likes. Instagram users can also use popular hashtags to follow brands or businesses.
Use hashtags to increase your reach and searchability. The more relevant a hashtag is to a brand’s message, the higher the likelihood that it will be seen by users. For example, #jewelry gets 12.6% more engagement than posts without hashtags. Using hashtags can also help you find new followers, increase engagement, and turn them into customers.
Use Instagram Insights for identifying your target audience
Your target audience can be identified by analysing the data in your posts. Instagram Insights gives you a lot of information about who visits your profile and which posts perform well. By analyzing these insights, you can create content that will resonate with your audience and increase your conversion rate. These are some tips for using Instagram Insights in order to identify your target audience. When comparing Instagram insights with sales data, make sure your interests and demographics match.
Instagram Insights is an app that lets you analyse your content and does not require you to leave the app. This will provide insights into your target market, their needs, and where they live. These data will be used to guide content creation, publication, and advertising strategies. This way, you'll know exactly what to publish and when. Instagram's audience will give you actionable tips.
FAQ
What's the role of a content strategist in marketing?
Content strategists are able to help you understand what search terms people use on the internet. They help your site rank high in search engines by optimizing it for search engines. They also create content that can be shared on social media sites such as Facebook and Twitter. They also write copy and ads for websites, blogs and advertisements.
A content strategist collaborates with a marketing team to help organize a plan for the company’s online presence. While content strategists can work alone, they will often collaborate with other members of the team to ensure each piece of content is useful.
How much does it cost to hire a content strategist?
You can find many freelancers or agencies that offer content-creation services at a reasonable price. Some companies will pay more if they are satisfied with the level of expertise provided by the individual working on the project.
Do content marketing agencies provide the best services?
Most content marketing agencies have extensive expertise in creating content strategies that work for their clients.
You can save a lot of time by having a plan tailored to your needs.
Don't assume every agency can provide the skills that you require. Some agencies specialize in niches like eCommerce. Some companies specialize in specific industries like law firms.
Ask them about their specialties and you'll find the right agency for you.
What is the value of content marketing?
Content marketing is an integral part of any online business strategy. It is also a very effective way to increase brand exposure. Content marketing is not only for customers.
The goal of content marketing is to create valuable information that people will want to read. The most successful companies know how to engage their target market by using content marketing as a central component of their digital marketing strategy.
What are the various content strategies?
Content strategy refers to all aspects that relate to how you create and manage digital content. It's not just what you publish on social media sites such as Facebook and Twitter but also what you choose to highlight on your website, blog, and other online properties.
Content strategy is important because it defines how you decide where you focus your time and effort, which content types you should use, and what type of messages you send to your audiences.
It's about understanding how content fits into the overall business goals and objectives to help you achieve them.
Can I just post links to other sites' content?
Yes! It's called link building. Linking back to another site's content is a great way to increase traffic to your site. Make sure you only include links from reputable sources.
How can you create a content marketing strategy that is effective?
Start by deciding what kind of content content you want. Then, decide who your target market is and how they use the internet. Next, determine which channels are most effective in reaching your target market. Then, select the appropriate keywords for each channel and create compelling copy for each piece.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
How to Send a Press Release in the Best Way
After we have covered how to make a press statement, let's look at the best methods to distribute it. There are many options available to you, including traditional methods (such as snail mail) and newer forms of distribution (like email).
If you choose to use email, be sure to follow some basic guidelines:
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Make sure your subject line standsout. Your headline might not be enough to grab attention.
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Be concise. Avoid rambling on about your press release. Keep it brief and simple.
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Use plain English to write your email. Your email should not be written in technical jargon.
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Include relevant images. Images are a great way to get people interested in your messages.
Keep these tips in your mind as you write your press release
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Avoid using unnecessary terms like "we," “our," “I,” and "me."
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Before writing your press release, think about your audience. What do they care about? How can you build a relationship with them?
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Make sure to include URLs within your email.
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Get permission before you send your press release. Ask the recipient to consent before you send out your press release.
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Don't spam. Send out only one copy of your Press Release.
Once your press release is written, you can start to distribute it. The next step is to find the right channels to get your message out. Here are five top options:
Traditional Methods
You most likely have a list to help you find publications for which you would like to submit your news release. These may include local newspapers, magazines, trade journals, industry newsletters, and blogs.
Many publications require a submission fee or even offer special incentives to writers who pitch stories. Some publications offer free subscriptions to every story published. Others give away a percentage of each article's revenue.
Even though traditional media is still an option for submitting press releases, most experts recommend going online.
Online Channels
Online channels are a great way to reach potential readers. Online news sites such as Google News, Yahoo!, Bing News, AOL, and Yahoo! offer opportunities for press releases to be published on their websites.
Google News was launched in 1996. They provide news feeds from the major media outlets. It is easy to locate your company name among hundreds of companies.
Yahoo! News offers similar services but is focused on providing news about specific topics. If you search for your company's name, you'll see links to articles related to your business.
BING NEWS users can also search for keywords through its network. This is useful for searching for specific topics.
AOL News offers similar services as Yahoo! AOL News offers similar services to Yahoo! Although it isn't as well-known than the two giants, AOL offers a great service at a fair price.
Some publications permit you to create your own press releases. Most require a monthly payment. However, there are many websites that host free press releases.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web was founded in 1997. It claims to be the most comprehensive website that is exclusively dedicated to press releases. It has over 1 million registered members. It allows users to access thousands of press releases from businesses around the world.
PR Web offers an RSS feed, which automatically updates your website whenever someone posts a press release.
PR Newswire is another great resource for finding press releases. Their database is reputed to be the largest in terms of press releases.
They also offer an RSS feed to keep up to date on what's happening in the press release space.
Print media might be the way to go if you're looking to reach a wider audience than just online journalists. Print media is a powerful tool for small businesses.
Print ads can be used to promote the latest products of your business, such as clothing or books. You can also advertise in newspapers or magazines.
If you're looking for something a little different, check out your local newspaper's "free" section. There are often advertising jobs for classifieds.
You can also try contacting local radio stations or television stations. They might accept press releases as part their regular programming.
Press Releases are not Dead
These days, it seems that everyone is talking about mobile applications. Did you know press releases still have a place in the news? They're even more essential than ever.
People expect immediate results these days. If you want to get noticed, you must ensure your message reaches the right target. That means using every channel possible to do so.
Facebook ads are not the only option. Instead, look for creative ways to connect with your customers.
Bottom line: Word of mouth is the best way for your business to grow. Customers will spread the word about your business to their family and friends. It is important that your customers are informed about your business before others.