There are many tools that can help a manager or business owner improve their content marketing efforts. There are many tools available, including ActiveCampaign and Pixlee as well as Buzzsumo and MailChimp. It is important to select the right tools for your success. A wrong tool can cost you time, money, as well as your resources.
Buzzsumo
Buzzsumo is an innovative content marketing tool that allows marketers to identify the top topics, platforms, influencers, and other relevant information for their campaigns. It also tracks content performance metrics. It can help you identify trends, track competitors' content, benchmark your performance, and more.
Buzzsumo's keyword tools are one of the most powerful tools in content marketing. This tool identifies the most common questions related to a topic.
Buzzsumo’s Content Analyzer can show you the most viewed content on social networks. It is possible to identify the most popular hashtags and platforms for promoting content by looking at their shares.
ActiveCampaign
ActiveCampaign provides the right tools for businesses looking to improve their marketing. These tools will enable you to reach out to customers, engage and convert them to loyal followers.
For instance, ActiveCampaign will let you see if your email is being read. The system will also show you the duration of a task. You can also send personalized emails to increase the likelihood that they will open and be read by the recipient.
ActiveCampaign is also useful in segmenting your audience. You can target people based on their location and industry. This allows you the ability to personalize your emails according to each recipient. It can also assist you in your social media marketing campaigns.
HubSpot
HubSpot offers powerful CRM, content and sales tools. HubSpot is trusted worldwide by companies with over 128,000 users. The service is easy to use, and it provides all the information a company need in one place.
It combines the best of CRM and content management with the best of messaging and analytics. This one-stop solution allows you to manage your customer interactions, track your campaigns, and measure your results.
HubSpot’s SEO tools will optimize your website's search performance and help to build your search authority. These tools can provide detailed reports, keyword research and recommendations to help improve the effectiveness of your content. You can integrate them with other content management systems to make it easier to create high-quality content.
MailChimp
MailChimp is a marketing platform that can send targeted campaigns and monitor campaign performance. It also allows you build customer relationships. This can help you expand your business and get new customers.
To promote your business, you can create landing pages, emails, and ads. You can also integrate your Google Analytics account for more in-depth reporting. Its Creative assistant helps you visualize your content strategy.
MailChimp provides a reliable, cost-effective and user-friendly marketing platform. The company has received numerous industry awards for its abilities and is consistently rated as one of PCMag’s top 10 software firms.
Sparktoro
If you are a content marketer looking for an audience intelligence tool, SparkToro may be right for you. This platform has a unique set of features and insights that can help you reach your audience in ways you never imagined.
SparkToro's Audience Intelligence feature allows users to see a list of the most influential people, publications and podcasts. It also highlights key issues and advertising opportunities. Marketers can increase their reach and improve their ad strategies by analysing the data.
Profile Search gives you a targeted view into an individual's social network profile. It provides a detailed overview of what websites they visit and how active they can be. It also gives you a map of their followers.
Pixlee
Pixlee tools to content marketing enable brands connect with their clients and engage them through social, online shopping and more. Platform users can curate, publish and measure social content. Ratings and reviews are also available. Pixlee was launched in 2011 with over 1,000 clients representing a wide range of industries such as food and beverage, CPG travel, fitness, consumer electronics, and travel.
Pixlee tools include site reviews, community Q&A, hashtags, and site reviews. The company's suite includes brand protection, spam filtering and performance tracking. Pixlee's platform is focused on influencers and not the other options. Brands are editorially in charge of the public conversation through Pixlee's content first approach.
Bigstock
A list of content marketing tools that can help content marketers is a must-have. These tools can be used to optimize your content and find opportunities for increasing your site's search engine indexing. They can help improve your customer experience, analyze and profile your target market, as well as your ability to track your customers. There are also content marketing tools available that can help you to identify problems with the performance of your website.
Skyword, which is a content automation and management platform, is one such tool. This tool can be used to simplify the process of creating content, assign topics, and revise your articles for brand approval and search engine optimization standards. Skyword also allows you to connect with a network of freelance professionals that are available to assist you in creating content.
FAQ
How do you make good content?
Good content should be interesting, useful, and shareable. The best content will have a clear call for action. This could be a link or button that allows readers sign up for a trial, read more about your product, or order something from your site. Your content should include visuals to be easily shared on all platforms.
What is the role of a content strategist?
Content strategists can help you understand what people search for on the internet. They help your site rank high in search engines by optimizing it for search engines. They also create content that can be shared on social media sites such as Facebook and Twitter. They also create copy for blogs, advertisements, and websites.
A content strategist works closely alongside a marketing department and helps to plan a cohesive strategy for the company's web presence. Content strategists work well in teams, but can also work independently.
How do you measure success with content-marketing?
There are many ways you can measure the success of your content marketing strategies.
Google Analytics is a good tool to measure your progress. Google Analytics allows you to see the origins of your targeted traffic and which pages they most often visit.
It also gives you an indication of how long each visitor stayed on your site before leaving.
This information can be used by you to improve your content, get people's attention, keep them engaged longer and make it more appealing.
Another method of measuring the success of your content marketing efforts is to ask yourself these questions:
What value do my new subscribers receive from my email bulletins? What proportion of my mailing list has become paying members? How many people have clicked through on my landing site? Do those who click through convert at higher rates than others?
These are all important metrics you need to monitor and track over time.
Lastly, another great way to measure content marketing success is to look at the number of times people share links to your content across social networks.
Start now if you don't already. It could be the difference in being seen or not in your industry.
What is the cost of hiring a content strategist to create content?
Many agencies and freelancers are willing to offer content creation services at reasonable rates. Some companies will pay more if they are satisfied with the level of expertise provided by the individual working on the project.
Can I do content marketing without an SEO expert? Yes!
SEO experts understand how search engines like Google rank pages. They can also tell you which keywords to target when optimising your page.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
What is Content Marketing?
A content market plan (CMP), a strategic document, helps you identify your goals, objectives, strategies, and methods for building and executing your online presence. It is a guideline for achieving those goals through content creation, distribution, and other means.
The CMP is usually broken down into three main areas:
-
Your overall strategy. What are your goals?
-
Your content strategy. Where are the best people to write, curate, distribute and promote your content?
-
How you will execute your strategy. Which channels are you going to use to share your content. What type of content will your produce?
An effective CMP includes these four components:
-
Goal Setting - Define your target audience, and establish measurable KPIs to measure success.
-
Audience Research - Understand your ideal customers so you know exactly where to look for them.
-
Strategy - Develop a clear vision of where you're going. You can then break it into smaller pieces.
-
Execution: Set realistic expectations regarding when you will see results.