B2B business content marketing ideas are many and can come in many formats. Whitepapers, product comparison guides and blog posts are just some of the many content options. Each content type can be useful depending on its target audience and the business model. If you want to create content for B2B businesses that convert prospects into customers, you will need to create several types of content. These are just a few examples of lead-generating content types:
White papers
White papers are an excellent way to build brand awareness and get leads. When done well, white papers can inspire a year of content marketing. While timely data is valuable, it can also limit your content development six months after the paper is released. To create a successful white paper, you'll need to conduct research and surveys on the topic. It helps you to identify your target audience as well as brainstorm possible solutions and problems.
Product comparison guides
Buyer's guide is a brilliant content marketing strategy. It appeals to the desire of readers for information. In the defense industry, for example, consumers are concerned about counterfeit parts, incomplete quotes, and inaccurate data. This guide helps buyers to decide if a product is right. It also helps the buyer understand how much to pay for a product. Product comparison guides make great content marketing ideas. They focus on the benefits that the buyer will enjoy if he/she makes an informed purchase.
Blog posts
If you are a plumber, you wouldn't write about replacing the piping system in the bathroom. Instead, you might write about modern faucet setups or rescuing a flooded faucet. To make your niche more relatable to the industry you work in, if your profession is plumbing, it might be worth using pop culture references. This post can be summarized or compared to your industry. If you're a plumber, you could also make use of the power and flexibility of NICHETOOLS to your advantage.
Video content
Written content and infographics are great ways to engage people, but videos can help you reach new audiences and get leads. A video showing your company's history or strength can help potential customers understand your brand. This content can help you stand out from your competition. SimblaOCO's company video invites viewers to experience the creation and maintenance of websites. Videos can be difficult to produce but there are many advantages to including them into your marketing plans.
Gated resources
Consider creating gated resources for your website. These are content pieces in long form that add value to your audience. These resources can help you become an authority in your field and encourage more people to download your offers. Here are some ideas for gated information. Read on to learn how to make your gated resources more effective. Keep these points in mind. Gated resources must be easy to download and engage with.
FAQ
What is Content Marketing?
This strategy involves creating relevant and valuable content for your blog or website. It can include videos, images, text and infographics. This helps you to attract new customers as well as keep your existing customers engaged.
Content marketing requires a large budget.
It all depends on the size and stage of your business. Small businesses often start without any dedicated resources. Once they start to grow, however, they soon realize how a solid content strategy can increase sales and improve customer engagement.
You'll have access to a variety of tools and expertise when you work with a freelance writer or content marketing agency. These professionals can help you identify the problems and opportunities in your company to guide your content marketing plan.
A good content marketing strategy will give you enough money to cover production costs while allowing you to invest in other parts of your business.
Is content-marketing easy to measure?
Yes! Yes! This helps you to determine if your efforts were successful or if you need to make adjustments.
It's possible to track how many visitors came through different sources--including email, social, and paid ads, as well as track conversions such sales leads and purchase orders.
These metrics will show you which pieces performed well and highlight your most important opportunities.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
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How To
What is Content Marketing?
A content marketing plan (CMP), is a document that helps you to define your goals, objectives and strategies for building and executing an online presence. It is a plan for how to reach those goals via content creation and distribution.
The CMP is often broken down into three main areas.
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Your overall strategy - What do you want to achieve?
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Your content strategy - Where will you find the right people to write, curate, and distribute your content?
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The tactics you'll use to execute your strategy - Which channels will you use to share your content? What types of content are you going to produce?
These four components make up an effective CMP:
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Goal Setting – Define your target audience. Set measurable KPIs that will measure success.
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Audience Research – Get to know your ideal customers and where to find them.
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Strategy – Create a clear vision for where you are going. Then break it down into smaller pieces.
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Execution is key - Have realistic expectations about the time you can expect to see tangible results.