A few key points are important for the future of content-marketing. Augmented reality, voice search, video and GIFs are just some of the new tools that can be used to reach consumers. These new tools are set to continue revolutionizing how we communicate with one another and where we find information. These new methods will allow us to stay one-step ahead of the rest. Let's look at the benefits these new technologies could bring to your content marketing strategy. Keep reading to see how these new technologies are going to change the way we communicate, connect and engage with our audience.
Voice search
The rise of voice search has given businesses a great opportunity to prepare for this new channel, but the technology is still nascent. Voice search will allow users to ask more specific questions. Content marketers should be prepared for this new challenge, answering potential customers' queries. Listed below are four ways you can utilize voice search in future content marketing. (You can also learn more about the latest trends in voice search, such as the rise of virtual assistants.)
Augmented reality
Augmented Reality is poised to revolutionize how we deliver content. Users will be able to experience the brand in an entirely new way with Augmented Reality. It was made popular by the viral Pokemon GO games that attracted the attention of the whole world for a few weeks last summer. AR is more than a gimmick. By delivering information in an entirely new way, it could give brands an edge. Augmented reality is changing the way that brands communicate with their customers.
Video
Content marketers need to consider the future for entrepreneurial advertising as the future of online videos approaches. Viral videos have already affected society, resulting in a huge investment from brands. Psy's Gangnam Style video was viewed more that one billion time on YouTube. The future of monetizing your content is something entrepreneurs should consider. While the future of content marketing may be clouded by uncertainty, it's clear that it's a promising time.
GIFs
If you are not yet using the power of GIFs in your content marketing efforts, you're missing out. They are not only eye-catching but can be embedded in websites without slowing down their loading speeds. Plus, they're cheap, easy to create, and format-friendly. It's not hard to understand why so many brands are jumping aboard. Continue reading to find out how GIFs can be used in your content marketing campaigns.
Interactive tools
Interactivity is key to keeping customers engaged and interested in your content. This will allow your audience to find the entertainment they are looking for and also help you meet their core desires. Buzzsumo allows you to create interactive guides, which include text, images, video, and embedded files. These tools can help you create informative guides and enhance your customer experience.
Content shared
To maximize the potential of shared content, marketers should consider several components. Although the call-to action is the most important component, marketers must optimize their content to take into account other factors. Shared content should not only maximize impressions but also be formatted in such a way as to increase the likelihood of it being shared. Trending hashtags are a great way for marketers to maximize the reach and impact of their content. By using relevant hashtags, marketers can target certain groups or niches to create better campaigns.
FAQ
What are the advantages of content marketing?
High-quality content is key to content marketing, which helps you drive sales and leads. Content marketing also provides a steady stream of fresh, original content that can be used to promote products and services. Content marketing helps increase brand awareness, trust and engagement among potential customers. The best part about content marketing is that it creates a positive image and reputation for your company.
Are you a content marketer?
Absolutely! You can use content marketing for any business. No matter whether you sell products, provide support or offer training, creating content can help customers get to know your company better and keep them in touch.
What is Content Marketing without an Agency?
No! There are many online tools to help you create high-quality content. Agencies tend to charge higher prices for their services.
What if I post only links to other sites' content.
Yes! This is called link building. Linking back to another site's content is a great way to increase traffic to your site. Be sure to only link to trusted sources.
What is it worth to hire a content strategist for your company?
A lot of agencies and freelancers can offer content creation services for reasonable prices. Some companies may pay more to get the best possible project manager.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
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How To
How do you create a content-marketing strategy?
Understanding what content you want to create is the first step. Once you have this information, it is time to begin creating content. This could involve creating an editorial schedule and planning where these pieces are going to come from. Content should always have a purpose. It doesn't really matter what content you're using, whether it's blog posts or social media updates. But they all should have a single purpose.
Once you have determined the content you want and who you are targeting, you need to know who they are. What are their interests and what do they care about?
After identifying your target market, next comes finding ways to communicate with them. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. This will help you to understand why you are writing the content. What problem does it solve? Is it helpful? Do they think it will make their lives more easy?
Now that we know what type of content we write, it is time to determine what you want. So, do you want to share information on your industry? On current events? On specific products and services? Your focus will be determined by the answer to this question.
Finally, after answering all those questions, it's the right time to combine everything in one package.
Every piece of content that you create must be useful. It is important to not waste time or energy. Therefore, you should ensure that every piece of content you create has quality.
Don't forget that a great content marketing strategy has many moving parts.