When planning your social media marketing strategy, there are many things you should consider. The most important elements to consider are Metrics, SMART goals, Platforms, Time commitment, and the type of audience you plan to reach. A content planner is a great tool for planning content and posting on specific days. A content calendar can also help you plan for major events or holidays. Below are five important things to keep in mind when planning your social media strategy.
Metrics
You can use metrics for social media planning to set goals, monitor the performance of your social media content and analyze the results. You will be able to identify what works and which don't. Metrics like engagement rate and conversion rate can help you understand whether your social media campaigns are yielding the results you were hoping for. Engagement rate refers to the percentage of your followers who comment or like your posts. Conversion rates are the percentages of users who do a desired act, such as asking for information or making a purchase.
Social media planning can be made easier by using engagement metrics. These statistics can help determine the effectiveness of your posts as well as the frequency at which new content should be posted. Additionally, understanding your audience's engagement level will allow you to strategize more effectively and optimize your return on investment (ROI). In the first place, you need to measure how well your audience remembers your brand. You should measure brand recognition metrics to help you write memorable copy and post content.
SMART Goals
The SMART framework can be used to help you set your goals when planning your social media marketing. You should set clear goals so you can concentrate on reaching them. If you only have an idea of the goals you are trying to achieve, it can be difficult to determine how to tailor your strategy. Also, it is hard to track vague goals because they don't answer all the questions. In contrast, a specific goal will answer more questions.
Begin by assessing how your audience is engaging with your content. Are they actively engaged? Are they aware of who you are? If not, you can set SMART goals per channel. These goals are easy to achieve, but they can also lead to a rabbit hole if not done right. These are the questions you need to ask yourself to ensure that your social-media strategy is on target. This will allow you to be clearer about the things that will benefit your business.
Platforms
ContentCal is a great place start, regardless of whether you need a tool to plan, publish, and manage social media content across multiple networks. ContentCal can schedule individual posts and bulk posts. The powerful compose box makes it easy to write and publish social networking content. ContentCal can be used to create workflows and approve content. This makes it an ideal tool for agencies and distributed organisations.
PostPlanner is one of the best social media scheduling platforms. You can use it to schedule posts across social media networks, blogs and mailing lists. Smart queues, which recycle best-performing content according to user engagement, can be used. RSS feeds can also be connected to enable you to post relevant content to multiple networks. PostPlanner lets you manage all your social networks from one platform.
Time commitment
Social media is not something you can do overnight. You might start with platforms that let you share short content like Facebook, LinkedIn Twitter, Instagram, Instagram, YouTube or Twitter. Depending on the type of content you want to share, the time commitment required may vary greatly. The number of channels and the amount of communication you wish to have on each will affect how long it takes. Here are some ways to manage your social media time.
First, set measurable goals. Set concrete goals if your goal is to make a huge impact on a specific platform. Set clear expectations with stakeholders. It's possible that you won't be able keep up if there is no set time. Social media marketing is crucial to your success. To measure your progress, you will need to have goals.
FAQ
Content marketing is it worth the investment?
Content marketing is an essential part any online business strategy. It is also a very effective way to increase brand exposure. Content marketing is not only for customers.
Content marketing involves creating valuable content that people want. Companies that are successful know how to reach their target audience through content marketing. This is the central component of a digital marketing strategy.
How many hours per week should I spend on content marketing?
It all depends upon your situation. There may not be a need for content marketing. Content marketing is not something you should do every day.
What is Content marketing?
It's a strategy that involves creating valuable and relevant content on your website or blog. This content can be text, images, or infographics. It helps to keep customers interested and attract new ones.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
What are the best content-marketing platforms?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
However, not all tools will be the same. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? Is it going to meet my needs right now? And what about in 2 Years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo is a provider of enterprise social media management software. It offers a wide range of products, including CRM software and social publishing tools.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, focus on creating content that is relevant to your audience.
Marketo makes it easy to include images and videos in your blog posts. This visually enhances your blog posts and increases reader engagement.
Marketo is the only way to edit your video and image files.
Content Marketing Platform#2: Trello
Trello works in the same way as Kanban boards when it comes to project management. Both offer lists of tasks that can be assigned and tracked by users.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. Trello also allows for easy information sharing between employees.
However, unlike Kanban boards, Trello doesn't require any special software to run. You can use it on practically any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite 3: Content Marketing Platform
Google offers a range of products tailored to business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
This application is not free. Each user will be charged separately. You can use them for multiple purposes with many plans starting at $5 per month.
Two licenses are required to be able to create and embed links from other websites.
However, if only one document is needed, you will be able to create it free of charge.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
It allows users to manage many aspects of their blogs, landing pages and websites through the platform. Users can track conversions and create automated email campaigns.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
HubSpot's integration with over 200 third-party apps is one of the best features. This allows you to automate processes and create reports based upon real-time data.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
When it comes to pricing, HubSpot offers a free trial version. You get unlimited access to all content once you upgrade to a paid account.
HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.