If you are considering creating a Facebook business page, you will need to follow a few steps that can help you make the most of your page. Begin by filling in as much detail as you possibly can about your business. The more detailed information you can provide, the better for your users and the Facebook algorithm. Facebook profile pictures and cover photos are key visual elements for any business page. Add more than a logo. Video can be added to your cover photo.
Optimize your profile and cover photo for different dimensions
You should optimize your profile picture and cover image for different dimensions while building a Facebook company page. The profile picture's cover photo sits at the top. It's important to ensure your profile image doesn't hide any important information. Hover over the bottom-right corner of the cover photo and choose "edit profile" to change it.
Your profile picture and cover photo can both be used in different sizes to create a Facebook Business Page. Cover photos for desktop users should be 820 x 315 pixels in size, while those for mobile should be 640 x 360 pixels. Facebook will stretch images that are smaller and blurry. It is important to choose the correct image size and save it using a PNG File.
Add a call to action button
To encourage customers to take actions such as buying tickets or downloading an application, you can add a call-to action button to your Facebook business pages. Call-to-action buttons are available for free on Facebook, and can be added by Page admins, editors, and moderators. It is a great way for people to take action and you can track how many people click it.
It can be difficult to adjust the location of the CTA button on your Facebook page, depending on which type you are using. Before you place the button on your company's page, it is best to test it. You can choose from many options depending on which action you wish to entice visitors.
Create a compelling brand story
If you want your Facebook business page to be successful, you need to tell a captivating brand story. A brand story is a brief description about your company's mission, vision and values. Your brand story should also tell your audience why they should value what you are selling. A compelling brand story has six key elements that make it a compelling read. Below are some tips for creating an interesting story:
A great brand story connects the company's products, services, or experiences. It helps people find it. It also connects your brand promise with the aspirations you have. A compelling brand story is the key to generating high engagement and building a loyal following. This guide walks through each step in creating a compelling brand tale.
Select a type of business
Facebook will allow you to add as many categories as you like, but it will not remove existing ones. It is best if you select a narrower category. Although three categories will increase your page's rank on Facebook, you are allowed to add as many categories as you like. These categories can be arranged in drop-down menus. Fill in the details about you business. You may need to include a phone number and/or address depending on the nature of your business.
Select a business category first. You can create pages to promote local businesses, artists, causes and brands. You can also add entertainment pages. A small business should choose a category relevant to the type or service they are offering. If that is the case, you can add a page to support a non-profit organization.
Upload a cover video
A cover video will make your business page standout. You can upload cover videos as long as you like. Make sure that your video is focused and short. Include a CTA like a coupon, trial offer, website link or coupon. You can set them to play in loop, or as a GIF.
Before uploading a cover video, you need to make sure your video meets the Facebook requirements. Videos must comply with the minimum dimensions and resolution requirements. If you don't have any video equipment, you can purchase stock video online and upload it to your business page. You should make sure that your cover video speaks to your target audience. If you aren't comfortable creating a video, you can contact an expert videographer to help you create a cover video.
FAQ
What is the cost of hiring a content strategist to create content?
You can find many freelancers or agencies that offer content-creation services at a reasonable price. However, some companies prefer to pay more due to the expertise of the person handling the project.
How long should I expect my content marketing campaign to last?
This can vary depending on the industry or type of product or services offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. This could be an example: You launch a new product in August. Then, you continue to improve it throughout the year.
You might have two looks for fall if you sell clothing. It is your goal to offer new and exciting products so that your audience never gets bored.
Your goals determine the length of your content marketing campaign. For small-scale businesses, you may only need to focus on one channel. If you are a larger company, it may be necessary to consider multiple channels in order to reach a large audience.
Can I just post links to other sites' content?
Yes! This is called link building. It's a great way increase traffic to your site by linking to other sites. Make sure you only include links from reputable sources.
How can content marketing strategy help me?
A Content Marketing Strategy gives you access to data you wouldn't otherwise have. This data can be used to determine which content types perform best.
It can help you decide which strategies are best to drive traffic to you site. It provides insight into your audience's behavior, which can help you create better content.
This means you can spend less time worrying about what kind of content works and more time focusing on what doesn't.
A Content Marketing Strategy can help you determine what messages resonate best with your audience.
Analyzing these messages will help you determine what content your customers prefer. You can then create similar content and continue to develop your successful ideas.
A Content Marketing Strategy allows you to track the performance and effectiveness of your content. You will see which content types are performing better as you share more.
In short, a Content Marketing Strategy is the key to ensuring your content performs as intended.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
Which are the most effective content marketing platforms?
While no platform works for all industries, there are some that work well in certain industries. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
But not all tools are created equal. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
So before you choose a particular platform, consider the following: What are the pros and cons of each? Is it going to meet my needs right now? And what about after 2 years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Marketo Content Studio: Content Marketing Platform #1
Marketo is a provider of enterprise social media management software. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This visually enhances your blog posts and increases reader engagement.
Marketo is the only way to edit your video and image files.
Content Marketing Platform#2: Trello
Trello works in the same way as Kanban boards when it comes to project management. Both feature task lists that users can assign to each other and track progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. It facilitates information sharing among employees.
Trello isn't dependent on any special software, unlike Kanban boards. You can use Trello on any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Content Marketing Platform 3: Google Suite
Google offers a variety of products specifically designed for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
These applications aren’t free. Each user must be paid individually. Many plans start at $5 per user if you want to use them for multiple purposes.
You would need two licenses if you wanted to create a document or embed a link from another site.
You can create one document for free if you only need it.
Google tools are compatible with Gmail and other apps, which is a major advantage. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot has a great reputation as a web-based advertising tool. It offers many functions.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. They can also create automated emails and track conversions.
HubSpot can also be integrated with Salesforce or WordPress so you can connect to all three.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you to automate your processes and generate reports based off real-time information.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot offers a free trial version when it comes to pricing. You get unlimited access to all content once you upgrade to a paid account.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.