Although social media has a history of fact-checking, many sites aren't up to the task. Instagram is second in traffic to Shopify shops, behind Facebook. Many websites have very little to no fact-checking and content moderation policies. Fact-checking and content moderation are essential if you want misinformation to be prevented. Here are a few facts about social media that may surprise you.
Facebook is the most liked social media site
Facebook is the number one social media site in the world with over 32 million active users in the UK. TikTok has the fastest growing social networking site of 2020. Users can share short video content. TikTok boasts more than two million users in the world, and it is fast on its way to becoming the most popular social network. It has already outperformed Facebook in monthly active users.
Shopify stores get their traffic second best from Instagram
Instagram is not only the second-highest source of traffic to Shopify's store but it has also become an integral part many online marketing strategies. With over one billion monthly active users, Instagram can quickly grow your audience and direct sales to your Shopify store. Instagram is #4 in the list of social media apps with the most active users. It has grown steadily by one hundred million users every single month.
Twitter has little or no fact checking policy
Twitter does not have a robust fact checking policy like Facebook. The company doesn’t believe it should be considered the arbiter or truth. The company is currently testing the addition to its reporting system that allows users the ability to report misinformation. However, this feature is not available in all markets. Twitter's limited ability to address user reports of misinformation is not likely to change its policy.
Facebook has a content moderation program
Recently, the Facebook Oversight Board published a report that made interesting suggestions to improve Facebook’s content moderation policies. Some of these suggestions include notifications for specific rule violations, limiting use of automation and allowing users to appeal to a human reviewer. Many of these ideas are similar in nature to the Santa Clara Principles. This charter for civil society sets minimum standards for content moderation.
Instagram has a per-follower engagement rate of 58 times higher than Twitter
According to a new study, Instagram has an engagement ratio per-follower of 4.21%. This engagement rate is almost twice that of Facebook. In the study, 2,500 top brands used Instagram to spread their message and received 4.21% engagement from followers. Facebook and Twitter both received just 0.11% each follower interaction. This number was 58x higher in the case of Instagram. It should be no surprise that Instagram is becoming an important tool for marketers, with less competition than Facebook and Twitter.
Pinterest has a per-click revenue rate of 27% higher than Twitter
Despite its smaller user base Pinterest has shown steady growth. The US's monthly active user base is three times greater than that of Twitter. Pinterest has seen a dramatic increase in catalog uploads. This is in addition to an increase of 400% for international markets. This shows that both companies have monetization potential. But is Pinterest the way to go? Let's see.
71% U.S. businesses use Instagram
One reason why Instagram is such a great social media platform for companies is the growing number of users. Eighty percent of all Instagram users are outside of the U.S., which indicates how popular visual content is in this day and age. Seventy-one per cent of all Instagram users are between 18 and 29 years old. You should market to younger audiences by making sure your Instagram account has a higher proportion of images and carousel posts if you want to reach them. With a engagement rate of 0.75%, video posts have the third highest engagement rate.
FAQ
Why do I need to have a Content Marketing Strategy. Why not just send emails or post social media updates?
There are two main reasons that you might ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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If you haven't tried email marketing or posting on social media, you might assume that this type of content isn't practical.
Both assumptions are false.
Email marketing and social media posts are great ways to connect with prospects and customers. However, these are not sufficient.
Email campaigns alone will not help you reach your goals. Instead, it needs to be part of a larger strategy. It won't be enough to just post on social media. They must be part of a comprehensive plan.
A Content Marketing Strategy is the key to this success. A Content Marketing Strategy is a plan that sets clear goals for each piece. This will allow you to manage the entire content creation process.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
Even though Content Marketing Strategy has many benefits, it doesn’t make it easy.
It is important to have a strategy.
What is strategic marketing?
Content Marketing is the art of creating valuable content for others to share across channels. It's about giving people what it is they want. This understanding is the key to success in business.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
Knowing what people care most about is key. Listening carefully can help you understand their thoughts and feelings. Then you have to create high-quality content that answers their questions and solves their problems. This creates trust and loyalty that will ensure you are there when they need you.
What are some of the benefits of content-marketing?
Content marketing helps drive leads and sales by creating high-quality content. Content marketing can also provide a steady stream for original content that can promote products or services. In addition, content marketing increases brand awareness and trust among potential customers. The best part about content marketing is that it creates a positive image and reputation for your company.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics can be a great way to simplify complex concepts and make it easy to understand. You should use infographics to spread the message about content marketing.
To create an infographic using design software such Adobe Illustrator, Photoshop or other similar programs, you will need Adobe Illustrator. You can use these programs to draw out different shapes and elements to represent your data, then add colors and fonts to make everything look nice. Once you have your design ready, upload images from Unsplash or Pixabay to add to it.
Looking at other infographics online can help you get ideas. To show how many calories certain foods have, you can use a picture of a pyramid to illustrate this. You could also replace the numbers with images of the food. You could also look at the sugar content of soda pop, and then take a photo of a Coke bottle.
Once you've created your infographic, share it on social media channels like Facebook or Twitter. This allows people to learn more about the concept, even if they aren't familiar. Use hashtags to let others know what infographic you are sharing on social media. Hashtags allow users to follow along with conversations surrounding specific topics.
Try to make your infographic posts shorter than you normally would if you create one. A blog post may be 2000-5000 words long. An infographic requires only 500-1000 words. This allows you to convey more information in a smaller space.
Your infographic should be easy to read for some viewers. Make sure you use large enough fonts and don't rely too heavily on color for your graphics. It is important that all text is legible.
These are additional tips:
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Choose an Infographic Template. You can find many templates online or in printed formats. Canva (Piktochart) and Google Slides (Google Slides) are some of the most requested templates.
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Create your Infographic. Use the template to create your infographic. You can use whatever media is most appropriate for your audience. In this example, photos of Seattle restaurants might be used to create an infographic about Seattle's best restaurants.
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Add text. After creating your infographic, add text with Microsoft Word, PowerPoint, and Canva.
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Add Images. Images can be added to your infographic. These images can be charts, graphs, icons, or pictures. If you want to add a picture, make sure it's relevant to your topic.
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Make It Interactive. You can add interactive elements, such as maps, buttons, and links. This will engage your audience.
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Share. When you're done, share your infographic on social media sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
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Measure. How well did your infographic perform? Are people clicking through to your website or not? Did they sign up to your email list? Was their reaction to the infographic?
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Improve. Is there a way to improve your infographic? Is there anything you could do better?
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Repeat. Do it again.