Perhaps you have heard of content curation. But what does it actually mean? Simply put, it is the act of sharing content from other sources. This practice can be implemented quickly and can help to generate leads and position you as part of an online community. Here are some of the benefits of content curation. These tips can help you implement this method yourself. You can read on to learn more. [Note: Make sure to check out the following resources before starting a curation campaign].
It is an ongoing activity
Content curation, which is a continuous activity, should be measured to evaluate the effectiveness of your campaign. Metrics to measure include audience consumption, leads potential, sharing performance, sales, and revenue. You should also measure the costs of content production to guide future campaigns. The content you curate should be useful for your readers and will help you grow your authority in your field. You need to be agile as a brand. You can use content curation tools to do this efficiently.
It's simple and easy to do
Content curation can help you supplement your marketing efforts. Content curation is an effective way to reuse content without compromising quality or originality. For example, an independent bookstore might read an editorial in the Chicago Tribune. Then she would share it on Facebook adding her unique perspective. Content curation helps you to strengthen your brand voice and personalize the content.
It's an effective way to generate leads
While original content is always more valuable than curated contents, it's also true curated articles can bring you leads. To be effective, curated content should add value in your leads' lives. Here are some ways to get the most from this powerful strategy. Continue reading to find out how to get started. - Begin by gathering content from different sources.
It's a way for you to position your brand in a community
You're likely already involved in a community and are familiar with the importance of content curation. It's a useful solution for busy content marketers who have difficulty producing fresh content on a regular basis. While it's easy to write articles and deliver great content frequently, it's quite another. As a result, your target audience expects great content from you on a regular basis.
It is a great way to increase sales
To be successful in content curation, it is important to have a solid plan of how you will distribute the curated content. Content curation is a great way to improve search engine optimization and gain links from other persuasive websites. It could take the form of blog posts, news roundups, or "how-to" guides. After curating the content, promote it via social networks, email list, and blog comment sections. If possible, try to find content by thought leaders in your industry.
FAQ
What is the cost of hiring a content strategist to create content?
A lot of agencies and freelancers can offer content creation services for reasonable prices. Some companies may pay more to get the best possible project manager.
What is the difference between content marketing and traditional advertising?
While traditional advertising focuses on getting attention and content marketing on providing value, it is not as effective. Traditional advertising is often a waste because most people ignore them. You'll get much better engagement rates with content marketing.
Does content marketing require a large budget?
It all depends upon the size of your company and where you are at. Small businesses often start with no dedicated resources. Once they start to grow, however, they soon realize how a solid content strategy can increase sales and improve customer engagement.
You'll have access to a variety of tools and expertise when you work with a freelance writer or content marketing agency. These professionals can help to identify potential problems within your company and guide you in the development of your content-marketing program.
A solid content marketing strategy will allow you to make enough money to cover production costs and still have the flexibility to invest in other areas of your business.
What is the best Content Marketing platform?
There are lots of different platforms available today. Each platform has its pros, and each one has its cons. Here are some options that are popular:
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WordPress - Simple to setup and manage. An amazing community of users.
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Wix - Easier than WordPress to set up and maintain. There is no technical knowledge required.
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Squarespace is the best choice for those already having a site.
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Blogger - Free blogging service
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Medium - A place for writers to share their work.
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Instagram - An image-based platform.
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LinkedIn – A networking tool.
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Facebook - The social network.
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YouTube - Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behaviors.
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Hubspot – Email marketing software.
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MailChimp, Email marketing software.
Why is content so crucial?
Every digital marketing campaign is dependent on content. You must create quality content to attract new customers. Blogging is the best method to do this. Blogs help you establish authority in your niche and make you more trustworthy. Trustworthiness creates credibility which can lead to higher search engine ranking. You get organic search traffic when you rank highly.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How can you create a content marketing strategy for your business?
First, determine what type of content your clients want. Once this is defined, it's time to start creating content. This could include creating an editorial calendar or planning where these pieces will come. Content should always have an end in mind. No matter what format it may be, blogs, social media updates, or other content, all should serve the same purpose.
After you have decided what type of content you want, it is important to identify your target market. So who are they interested in, and why would they care about whatever you're offering them?
Next comes the task of identifying your target audience and finding ways to communicate. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. This will help you to understand why you are writing the content. What problem does this solve? Is it helpful? Will it make their life easier?
Now that you're clear about the type of content you create, it's time you decide what to say. Do you want to share information about your industry? On current events? Concerning specific products and/or services? This is your focus.
Finally, once you've answered those questions, it's time to combine everything into one complete package.
It is important to make sure that each piece of content you create serves its intended purpose. You don't wish to waste anyone's energy or time, so ensure quality in all your content.
Remember that great content marketing strategies have many moving parts.