B2B companies have many options for content marketing ideas. White papers, product comparison books, blog posts, and videos are just a few examples of possible content types. Each of these content types can be effective, depending on the target audience and business model. You will need multiple types of content if you want to create content that converts prospects into customers for B2B companies. These are just a few examples of lead-generating content types:
White papers
White papers are a great tool to create brand awareness and lead generation. When done well, white papers can inspire a year of content marketing. It is valuable to have timely data, but it can also hinder your content development six-months after the paper has been published. Research and surveys are necessary to create a whitepaper that is highly successful. This helps you identify your target audience, and brainstorm potential problems and solutions.
Product comparison guides
Buyer's guides can be a great content marketing strategy that appeals to the readers' need for information. For example, consumers in the defense market are concerned about missing data and counterfeit parts. This guide helps buyers to decide if a product is right. It helps buyers decide how much to spend on a product. Product comparison guides are great content marketing tools because they highlight the benefits the buyer will get if he/she purchases informed.
Blog posts
A plumber wouldn't talk about changing the piping in the bathroom. Instead, your writing might focus on modern faucets or rescuing an overflowing faucet. If you are a plumber, consider using pop culture references to compare your niche to your industry. Include a brief summary of your learnings in this post or compare it to the industry. You can also benefit from the power of NICHE TOOLS as a plumber.
Video content
Video is a different way to engage your audience. A video that showcases your company's strengths and history can help prospects get to know your brand. This content can make you stand out among your competitors. For example, SimblaOCO's company overview video invites any viewer to experience the creation of a website. Although videos are not easy to make, they can have many benefits for your marketing campaigns.
Gated resources
For your website, you might want to create gated resource. These are longer-form content pieces that can be of value to your target audience. These are long-form pieces of content that you make available to your audience to establish your authority and get more people downloading your offers. Here are some ideas to create gated content. Keep reading to learn more about how to make your gated resources even more effective. These are some of the key points to keep in mind. Access to gated resources should be simple and easy to use.
FAQ
Should I hire someone to write my Content Marketing content?
No! No. You don't have to hire a professional writer in order to create content for your company. There are tons free resources to help you get started.
Why do I need a Content Marketing Strategy? Why should I not only send out emails, but also post social media updates.
Two reasons to ignore Content Marketing Strategy are:
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Perhaps you think email marketing and social networking posts are enough for people to talk about your brand.
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This type of content might not be practical if you haven’t yet tried social media posting or email marketing.
Both assumptions are incorrect.
Email marketing and social media posts are great ways to connect with prospects and customers. They aren't sufficient by themselves.
Email campaigns alone will not help you reach your goals. Your email campaign should be part a larger strategy. Social media posts are not enough to achieve your goals. They must be part of a comprehensive plan.
A Content Marketing Strategy is the key to this success. You can control your entire content creation process by having a clear strategy.
You'll have more time to concentrate on other important aspects of running your company, such as growing your audience and increasing conversions.
Although there are many benefits to a Content Marketing Strategy it does not mean that it is easy.
But, when you have a strategy in place, it makes all the difference.
How does content marketing work
Content marketing works when you create value-added, engaging content.
When you provide helpful information, solve problems, entertain, or engage your audience, you build relationships with them. People respond well to positive messages from brands they know and trust.
People love reading about things they are interested in. Write something interesting and your readers will come back for more.
Your content must inspire people to take action. This could be buying your product, signing-up for your newsletter or visiting your website.
A compelling copy is the key to effective content marketing. It should engage your target market, and provide them with the information that they require.
How effective is content-marketing?
Yes! According to Hubspot, "Content Marketing has become one of the top three digital marketing channels for lead generation."
How much content marketing should I invest?
It depends on how many leads your company wants to generate. Depending on the industry, the average cost of a lead is $5-10. For example, when we first started our business, we were spending about $20 per lead. We now spend approximately $6-7 per Lead.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
Informationgraphic creation tips for content marketing
Infographics make complex concepts simple and easy to understand. Use infographics as a tool to promote your content marketing message.
To create an infographic using design software such Adobe Illustrator, Photoshop or other similar programs, you will need Adobe Illustrator. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. After your design is complete, you can upload images from Unsplash and Pixabay to your design.
Look online for inspiration to create your own infographics. If you want to show calories in certain foods, then you can take a picture or diagram of a food pyramid, and add pictures of the foods. You might also want to calculate how many calories are in soda pop. This can be done by taking a picture with a bottle of Coke.
Once you've created your infographic, share it on social media channels like Facebook or Twitter. This allows people to learn more about the concept, even if they aren't familiar. You can include hashtags in your infographic if you want to share it on social media. Users can follow conversations around specific topics using hashtags.
You can make infographics shorter if your posts are short. An average blog post can range from 2000 to 5000 word, while an informationgraphic needs only 500 to 1000 words. This means you can easily convey more information with less space.
Your infographic should be easy to read for some viewers. Use large fonts, but don't overuse color in your infographics. You must also ensure that your text is easily read.
Here are some additional tips :
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Choose an Infographic Template. There are many online templates that you can download or print. The most popular ones include Canva, Piktochart, and Google Slides.
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Create your Infographic. Use the template below to create your infographic. You can use any kind of media that you feel is appropriate for your audience. For example, creating an infographic about the best places to eat in Seattle might choose photos of local restaurants.
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Add text. Once you've created your infographic, add text using Microsoft Word, PowerPoint, or Canva.
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Add Images. Add images to your infographic. These images can include charts, graphs and icons. Make sure the picture is relevant to your topic before you add it.
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Make it interactive. Interactive elements like buttons, maps and links can be added to your website. This will engage your audience.
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Share. When you're done, share your infographic on social media sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
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Measure. Do you know how well your infographic performed? Did they click through to your site? Did they sign up to your email list? What was their reaction to your infographic?
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Improve. Are there ways you could improve your infographic? Are you able to do it better the next time?
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Repeat. Do it again.