You have many choices if you are interested in learning more about digital advertising. You can choose between free courses offered by Google and Moz Academy. Or, you can enroll in the paid Levels offered by edX. The course covers digital basics. It's delivered in video format, with short quizzes for assessment of your understanding. It also includes practical exercises to help you improve your skills in digital marketing. The course is intended to teach you how you can become an online marketing professional.
Google's digital marketing course online is completely free
Google's online course in digital marketing is free and perfect for anyone who has ever wanted to learn more about it. It has 26 modules. The trainers provide real-world examples and exercises that make it easy to understand and apply the concepts. Learn more about mobile marketing and how it can help you grow your business.
Moz Academy's course in mobile app marketing
MOZ Academy, a leader in SEO and marketing training, is offering all courses free of charge through May. Courses range from basic SEO to more advanced training in marketing. Videos are extensive and cover everything related to marketing tools and social media. Sign up now for a free trial and get started immediately. Then, if you like what you see, you can purchase the course at a reduced price.
edX's Level 2 Paid Program
Digital Marketing 101 is one of the edX's digital marketing courses. This course is designed for beginners and will help you learn the basics. This course is perfect if you are a content marketer or a business looking to improve your marketing skills. The course covers paid and natural marketing, SEO, copyrights, search engine optimization and video marketing. It also includes valuable information about Facebook pages and groups, live streaming, social media, and online marketing. The course is open to anyone interested in a digital marketing career as a freelancer.
Coursera's Paid Level
To earn a digital marketing certificate, you must take seven courses. The quizzes will include multiple-choice and simple questions-and-answer formats. Taking all seven tests will help you assess your knowledge of digital marketing, and you'll need to pass them to receive a Certificate of Completion. You'll also get feedback from instructors and the chance to apply your skills on real-world projects.
LearnVern's paid level
LearnVern's free online marketing course can help you determine if training online is right for YOU. LearnVern provides step-by–step tutorials that cover topics like keyword research and defining performance goals. It also covers reading your audience. It's an excellent way to learn more about marketing and be a better marketing professional.
FAQ
How long does it take to get started in content marketing?
It depends on the size of your business. Smaller companies usually don't have enough resources to invest in content marketing immediately. However, it can pay off big-time if you're willing to put in some time.
Can I simply post links to other sites content?
Yes! It's known as link building. It is a great way of increasing traffic to your website by linking back to other sites' content. However, be sure only to include links to reputable sources.
Is it easy to measure content marketing?
Yes! Yes! This allows you to evaluate whether your efforts were successful, and if you need changes.
You can track which visitors came from different sources (emails, social media, paid advertisements, etc.) and track conversions, such as sales leads and purchases.
These metrics will show you which pieces performed well and highlight your most important opportunities.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How do I create a content-marketing strategy?
The first step in creating content for your clients is to define what kind of content. Once this is established, it's possible to start creating content. This may mean developing an editorial calendar and planning where these pieces will come from. Content should always have an end in mind. No matter whether content is blog posts, social-media updates, or other, it should all serve a single purpose.
Once you've decided on the type of content that you want to create, it's time to determine who your target audience is. You need to know who your target market is and why they would be interested in what you offer.
The next step is to identify your target markets and find ways to connect with them. While social media platforms are a great way to connect with people there are other options such as webinars, podcasts and videos.
After deciding how you will communicate with your market, the next step is figuring out what topics and types of content you want to cover. This is how you will determine the reason for writing the content. What problem does it solve How helpful is it? Will it make their life easier?
Now that you know what kind of content you write, it's time to figure out what you want to say. So, do you want to share information on your industry? On current events? On specific products and services? This question will determine your focus.
After you've answered these questions, it's now time to combine all the pieces into one complete package.
Every piece of content should be used for its intended purpose. You don't want anyone to waste their time or energy so make sure you build quality into all aspects of your content.
Don't forget that a great content marketing strategy has many moving parts.