Brands can benefit from influencer marketing in a variety of ways. You can increase your engagement rates by getting your products and services in front of a particular demographic. Bigelow Tea, Leesa, Pala Casino Resort & Spa, Mencap, among others, have all used influencer marketing. By using influencers to advertise their products, brands can increase their reach by up to three times. But how can you determine which brands are getting better results?
Bigelow Tea
Bigelow Tea utilized influencer marketing as a way to increase sales. Ashley Rene is an Instagram influencer who has over 30,000 followers and writes about design and lifestyle. Bigelow Tea's partnership with Ashley has resulted in more than $3,000,000 in sales, and a threefold increase in media value. The company is now working with more 100 influencers from various niches to grow its brand awareness as well as drive sales.
Through the influencer campaign, Bigelow gained 6,000 clicks and 133 million social media impressions. This campaign resulted in Bigelow's brand growing its following by 258%. The brand now has 46 million YouTube subscribers. The brand incorporated Lynda content into its regular videos, and many of these received over 1 million views. Bigelow Tea realized tangible results. This case study shows the power of influencer advertising to achieve real results.
Leesa
Leesa uses social media heavily to build brand awareness and trust, despite being an online retailer. Leesa employed influential bloggers to review products. This increased sales resulted from the trust and online visibility of these influencers. Leesa is grateful to bloggers for their success. This is evident in the increase in sales.
Influencers can increase sales by changing the message they send to different audiences. Through influencers, the brand reached 1.5million people. Influencers are trusted and more accountable. Influencers have more connections to consumers than celebrities. Leesa partnered with campus influencers due to their appeal to a younger audience. This conversation generated over 70,000 engagements with more than 500,000 impressions.
Pala Casino Resort, Spa
A recent case study shows that Pala Casino Resort and Spa collaborated with influential bloggers to produce content for their brand. The objective was to reach a younger audience, increase their reach and create quality content for future marketing campaigns. By hiring these bloggers, the casino managed to reach its marketing goals, while engaging a new audience. Learn more about their influencer marketing success. This case study shows how a casino could use the power of influencer advertising to reach a new audience, increase engagement and improve its overall performance.
21 Instagrammers and bloggers were invited to the social media event by the casino in order to create an influencer marketing program. Each influencer or blogger was required to curate at least three pieces. The resort received 876 pieces and had 28 million people reach it. The campaign generated over 50,000 engagements and nearly 1,000 more Facebook Likes.
Mencap
Mencap's Mencap campaign was a partnership with social influencers. It reached more than 10,000,000 social media users and generated over 7100 thousand views. The campaign also received over 2 000 engagements. Hulu also promoted Casual with influencer marketing. The social media influencers took pictures of tshirts with the slogan "Here-I-Am" on them and posted a link on their Facebook pages to Mencap. The videos were shared and sent to followers of the influencers. This allowed Hulu to grow their following beyond their own social media channels. It also enabled them to reach a wider audience.
The Mencap campaign also helped the charity reach a ten-million-followers milestone through influencer marketing. Mencap was required by social media platforms to disclose any relationship it has with influencers. This allowed brands to reach out to their audience instantly, while still remaining in the public eye. Additionally, Mencap gained seven million more followers on social media thanks to this campaign, which generated more than two thousand likes.
FAQ
How can I improve the content marketing strategy of my company?
Your content marketing strategy can be improved by focusing on audience. Content, distribution, and other factors. First, you need to understand your ideal customer and where they hang out online. Once you have this information, it is possible to tailor your content so that they are interested in what you are offering. A second thing you need to do is develop a unique voice that stands out from your competitors. Third, you must figure out how to efficiently distribute your content.
How easy is content marketing to measure?
Yes! Yes! This allows you to evaluate whether your efforts were successful, and if you need changes.
You can track which visitors came from different sources (emails, social media, paid advertisements, etc.) and track conversions, such as sales leads and purchases.
These metrics can tell you which pieces of content performed well and where your most significant opportunities lie.
Why is Content Marketing important?
HubSpot estimates that an average person spends close to two hours per day engaging with content. This includes social media, newsfeeds, reading magazines, browsing websites and listening to podcasts. That's a lot spent on content!
How long can I expect my content-marketing campaign to last?
It varies based on the type of service or product offered.
One example is if your company sells shoes. You might spend one month designing a new model. This could be an example: You launch a new product in August. Then, you continue to improve it throughout the year.
If you are selling clothing, one look might be for spring and one for fall. Your goal is continually offer something fresh so your audience never gets bored.
The length of time that your content marketing program lasts depends on your goals. For small-scale companies, one channel may be sufficient. If you are a larger company, it may be necessary to consider multiple channels in order to reach a large audience.
Are you looking for content marketing that can be done by one person or a group?
It all depends on your skills and experience, as well as your budget. You won't be able to hire someone to manage the content creation, distribution and optimization tasks on a daily basis if you don’t have the funds.
You shouldn't attempt to succeed in content marketing if you don't have the support you need.
A great content strategist/agency can save you money and help you get more results.
You won't succeed unless you work hard, consistently deliver high-quality content and keep up with changing trends. That's why having a solid content strategy in place is vital.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
What are the best content-marketing platforms?
While no platform works for all industries, there are some that work well in certain industries. Hubspot, for example, has been shown to increase conversion rates by nearly 50%. This is why it is so popular among marketers.
Not all tools are created equally. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? Does it suit my needs now or in the future? What about 2 years from now?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo is an enterprise social media management software provider. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means that you don’t need to spend hours writing content or designing graphics. Instead, your focus can be on creating engaging content that speaks directly with your audience.
One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo will not allow you to edit video or images files.
Trello: Content Marketing Platform#2
Trello is similar with Kanban boards in project administration. Both feature task lists that users can assign to each other and track progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello isn't dependent on any special software, unlike Kanban boards. You can use it on practically any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite 3: Content Marketing Platform
Google has a wide range of products designed specifically for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
It's important to note that these applications aren't free. Each user will be charged separately. You can use them for multiple purposes with many plans starting at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
However, if you just want to create one document, you can do so for free.
Google tools integrates well with Gmail, which is a significant benefit. Google tools allow you to easily email documents and save data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot has a great reputation as a web-based advertising tool. It offers many functions.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. They can, for example, create automated emails to track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This allows you to automate your processes and generate reports based off real-time information.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot has a free version that allows you to test pricing. After you upgrade, you will have unlimited access to everything.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.