Depending upon your social network account, you may wish to post at specific times throughout the day or week. Here are some tips. You can sort your social media accounts according to the best times to post by using the top posts, also known as the "best posting" metric. You can use these times to update your posting schedule. Keep the good times and remove the bad. Add some experiments. Your goal is to increase reach and engagement, while decreasing your post time.
Best times to post on Facebook
Facebook recommends posting between 9 and 11 AM because this is when the most activity occurs. The chances of engaging the audience is low if you post elsewhere. Sprout Interactive states that posting three hours before sunrise is the best time, as there is very little competition. In addition, this hour is a good time to post, because people use Facebook in different hours.
The type and content of the content you intend to publish on Facebook will dictate when is the best time to post. The newsfeed algorithm favors newer content over older posts. But, if your goal is to increase your organic reach, you should post when your followers have access online. Although many studies were conducted to determine the optimal time to post, none of them proved to be accurate. Moreover, the best time to post on Facebook will vary based on your audience and industry.
When is the best time to post on Instagram
A new study has found that Instagram's best times to post are dependent on where you live. To determine the best time to post, researchers analyzed data from 2958 Indonesian food companies. In terms time and day, Monday through Thursday between 11 AM to 2 PM are the most used times to post on Insta. Tuesday is the least-popular day and Sunday is the worst. To ensure that your images get the most attention, you can post at any of these times.
You should not post on Saturdays and Sundays. However, you can still post during these prime times. CoSchedule discovered that Instagram is most popular between 8am-11pm Saturdays, and 2pm-3pm Sundays. This is because it's often too busy for people to check their smartphones during these peak hours. You should post on Mondays and Sundays if you cannot avoid these times.
Posting on LinkedIn at the right time
If you are in B2B, it is important to know when LinkedIn posts. LinkedIn recommends posting in the mornings or middle of the week. These times are a good choice for posting since people on these days are usually busy with their jobs. Posting the day prior to work is also a good idea.
These hours are the best for posting, because your content will get more engagement. These hours are when people are most likely online in Pacific Standard Time (PST). You can schedule your posts during these times. You can change the time you post for different days by tracking how many people engage with your posts. You might want to experiment with different times for each day in order to determine the best time for your audience. You should experiment with different times because the optimal time to post may change over time.
YouTube is best when you post
The best times to post your YouTube video are important in order to get the most views. YouTube is most popular at 2 - 4 p.m. EST (weekdays). For an evening audience, upload your video between 2-4 EST on Saturdays. YouTube is the most popular day on YouTube, with Fridays and Thursdays being the most busy. Sunday afternoons also enjoy high viewership.
Marketers often claim Mondays are not the best days to post on YouTube. But this is not entirely true. According to a recent social-media trends report, only 5% consider Mondays the worst day for posting on YouTube. The Tuesday and Wednesday days are the second most popular. The ideal times to post on YouTube depend on your target audience and the type of video you're uploading. Marketers believe that posting on YouTube between 2 and 4 p.m. EST should be done, but others feel that posting on Mondays or Tuesdays is the best time to do so.
FAQ
What makes content marketing different to traditional advertising?
Traditional advertising focuses on getting attention, while content marketing focuses on providing value. Traditional advertising can be a waste of money as most people ignore it. However, content marketing can lead to much higher engagement rates.
How do you measure success with content-marketing?
There are several ways to measure the effectiveness of your content marketing strategy.
Google Analytics is one of the best measurement tools. This tool lets you see where your targeted traffic comes from and what pages they visit most frequently.
It will also show you how long each visitor stays before leaving your site.
This information can be used to improve your content and to keep people engaged for longer periods.
Another method of measuring the success of your content marketing efforts is to ask yourself these questions:
Do my new subscribers get any value from my email newsletters or not? How many people have converted to paying memberships from my entire mailing list? How many people clicked through to my landing pages? Do those who click through convert at higher rates than others?
These are all important metrics to track and monitor over time.
A third great way to measure the success of content marketing is to count how many people share your content through social media.
Start now if you don't already. It could mean the difference between being seen and unseen in your industry!
Do content marketing agencies provide the best service?
Most content marketing agencies have extensive experience creating content strategies for their clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
But don't assume that every agency has the skills you need. Certain companies are experts in particular niches such as eCommerce. Others focus on specific industries such as law firms.
Ask them about their specialties and you'll find the right agency for you.
How much should I spend on Content Marketing?
It all depends on how many leads are you looking to generate. Depending on your industry, the average cost per lead is between $5 and $10. We spent $20 per lead when we started our business. Now we spend $6-7 per leads.
Why should I have a Content Marketing Strategy in place? Why not just send emails or post social media updates?
There are two main reasons why you might not want to use a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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It's possible to assume that sharing this content via social media and email marketing is not practical.
Both of these assumptions is incorrect.
Email marketing and postings on social media can be great ways of communicating with prospects and customers. However, they aren't enough by themselves.
A single email campaign won't be enough to help you achieve your goals. You need to integrate it with a larger strategy. Your goals will not be achieved by social media posts. They should be part a bigger plan.
This is where a Content Marketing Strategy comes in. This strategy will help you manage the content creation process.
As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.
Although there are many benefits to a Content Marketing Strategy it does not mean that it is easy.
However, a strategy is a key to success.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How do you develop a content marketing strategy?
First, determine what type of content your clients want. Once you have a clear understanding of your clients' needs, you can start creating content. This might mean that you need to create an editorial calendar, and plan where the content will be coming from. Content should always have an end in mind. It doesn't matter if it's blog posts, social media updates, e-books, or anything else, but they should all serve a single goal.
Once you determine which type of content you want to produce, then it's essential to find out who your target market is. So who are they interested in, and why would they care about whatever you're offering them?
Next is to find ways of communicating with your target market. While social media platforms are a great way to connect with people there are other options such as webinars, podcasts and videos.
After deciding how you will communicate with your market, the next step is figuring out what topics and types of content you want to cover. This is how you will determine the reason for writing the content. What problem is it solving? Are they satisfied? Will it make their life easier?
Once you have an idea of the content you are writing, you can start to think about what you want to share. Are you looking to share information in your industry? On current events? Which products and services are you most interested in? This is your focus.
Now it's time for you to merge everything together after you have answered the questions.
You want to ensure that every piece of content you create serves its purpose. You don’t want to waste anybody’s time and energy. So make sure that you include quality in every aspect of your content.
It is important to remember that content marketing has many parts.