Content marketing is an integral part of top-of-funnel marketing. Content marketing for top of funnel sites is designed to attract visitors and build brand awareness. Secondary goal: To convert these visitors to qualified leads. Videos transcribed for individuals to read and indexed by search engines are great content marketing ideas. Also, you can create infographics, explainer video, and videos that contain infographics and other video content.
Informational content
You must set two primary goals for your content when you use top of funnel marketing strategies. Your content should attract the attention of your target audience and build a relationship. Once they've established a connection, your secondary goal should be to convert them into qualified leads. For example, a company that makes anti-cyberattack software might create a blog series or white paper about the best practices for hardening corporate defenses and defending against phishing attacks. Avoid selling and instead focus on creating content that addresses a specific need.
Inspirational content
Inspiring content that aligns with your brand is the best type of top-of-funnel marketing strategy. Don't get too specific with your product - if your content is inspiring and aligns with your audience's concerns, you will eventually see a purchase coming. Freebies such as a guide to success and piano lessons are great examples. This will bring prospects down the funnel, hopefully to the checkout pages.
Infographics
Use infographics to share information can increase your website traffic and improve your SEO ranking. These visual presentations can be found on social networks such YouTube, Facebook, Twitter and Twitter. Micro Focus found that the average person consumes billions of bits of internet content each day. They consume 500 million tweets every day, 4 million hours video on YouTube, and over 4.3 billion posts on Facebook. Infographics are an excellent way to break through the clutter and help your website rise in the rankings.
Video content
Video content is a great tool to reach top-of the funnel customers for businesses that want to grow their customer base. Top-of-funnel consumers have not yet been exposed to your brand, and need an introduction to learn more. Video content is a great way to educate customers while also giving them enough information that they are interested in your brand. The goal is to build awareness for your brand, and turn warm leads into clients.
Model of hub-and-spoke
The hub, at the top or the bottom of the funnel is the key piece of content that connects prospects and customers with the spokes. These pieces are informative, and they serve the purpose of driving readers towards the hub or spokes. Marketers need to ensure that hubs and spokes offer the greatest value. This model requires hub pages to be detailed and complete, and spoke pages to target long-tail keywords. A well-organized hub webpage will include visual elements that can raise its content.
Updates on social media
Make sure you diversify your audience when creating social media updates for top funnel marketing. This will increase your campaign stability and provide more opportunities to test. Although revenue growth is still your primary goal, you may now be able to shift your focus to the customer's journey. Your goal is to maintain contact with your potential customers, until they are ready and willing to buy. You can use social media updates to help you achieve this goal.
FAQ
How effective is content-marketing?
Yes! Hubspot says that Content Marketing is now one of the most effective digital marketing channels to generate leads.
What is content marketing's main goal?
Content marketing is about creating valuable and relevant content for customers. This can be achieved through various channels, such as email campaigns and white papers. Your audience should be able to see the value you are providing.
Why is content marketing important?
HubSpot estimates that an average person spends close to two hours per day engaging with content. This includes social media, newsfeeds, reading magazines, browsing websites and listening to podcasts. This is a lot of content consumption!
Do content marketing agencies provide the best services?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
You can save a lot of time by having a plan tailored to your needs.
But don't assume that every agency has the skills you need. Some agencies specialize in niches like eCommerce. Others are specialists in particular industries, such law firms.
Ask them to identify the areas that they specialize in, and then find the right agency.
How can you create good content?
It is important to have interesting, useful and shareable content. The best content will have a clear call for action. This could be a link or button that allows readers sign up for a trial, read more about your product, or order something from your site. Your content should include visuals to be easily shared on all platforms.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How to create stunning photos
Images can make your content stand out among others. Images are one way to communicate ideas visually. They are excellent at grabbing attention, and increasing engagement. They are great for communicating complex concepts clearly and effectively. ).
When used well, images can add life to a piece of writing or presentation, making it come alive and engaging. However, if you don’t know what to do with the image you choose, your results could be less impressive. This post will look at tips for choosing the best images for your next project.
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Find out what makes an image appealing. Before you start looking at photos, there are several things you should consider when picking which ones to use. You want images that are concise and clear. A cluttered photograph won't sell it. It won’t grab people's attention as well as a simple and clear one. It's important to avoid taking photos of people who are not smiling or looking into the camera. This gives the impression that you aren't really interested in what you have to say. Last but not least, ensure the image doesn’t distract from your main message. If it distracts from the main point, it may not be ideal.
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Look for inspiration. Once you have a list of possible candidates, it is time to look through them and select those that interest you. You should first look at their captions. You may see captions in both the photo and the text. You need to ensure that the captions are clear enough to read. Pay close attention also to the context of your photo. Are you expecting to see someone having fun in this photo? Or maybe it's a place that looks like it could be dangerous. You might not associate it with happiness. No matter what the reason, consider why you like this image and how it connects to the message you are trying to convey.
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Check out different types and sizes of images. The best thing about using images in your content? They allow you to highlight certain parts of your text. If you are writing about a product, an image showing the item in action might be helpful. If you offer an infographic, it may be a good idea to include a picture showing the data. These visual aids can be used to draw people to your information. They will feel more connected to what they are sharing.
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Make sure you use the correct file format. The file format you use is one of the most important things to consider when choosing images. Two file formats are available when you work on web pages. Each file format has its advantages and disadvantages. JPEG files will work with any media type, including websites or social media posts. They are particularly useful for photos as they allow you to store large files in a very small area. Unfortunately, GIFs lose quality over time. They become pixelated within a few years. GIFs can be used for graphics and animation because they are smaller than JPEGs. They do not support transparency so they are unsuitable as photos.
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Add other visuals. Additional visuals are a great idea if you have trouble thinking of images. Your post's effectiveness can be greatly improved by providing a distraction-free environment. It makes it less likely for them to leave your page after reading your article. One of the best ways to add extra visuals to your site is by creating infographics. Infographics are extremely popular, as they provide a quick, easy way to share lots of useful information. They are also great for adding visuals to your blog posts.