Social media podcasts can help you improve your social media strategy. Many of these podcasts feature expert speakers who share their knowledge with listeners. Podcasts in social media marketing are an excellent way to learn about the latest trends. Here are four of the best. For the best results, listen to at least two. Here are some tips for choosing the right one.
Neal Schaffer
Social media experts and gurus are often featured on the same show. Neal Schaffer has been an expert on digital transformation and co-founded the social media marketing company PDCA Social. Additionally, he is a fractional CMO of several companies and lectures at Rutgers Business School and the Irish Management Institute. Schaffer is an international keynote speaker, having written four books, including The Age of Influence. This podcast explores topics related to social marketing, including influencer marketing and content marketing.
Michael Stelzner
Michael Stelzner's podcast on social media management is a great option if you like the latest marketing trends. This podcast features interviews of top social media marketing professionals and tips for how to implement them. It covers everything from Instagram to TikTok. And it even talks about how to stay motivated as content creators. This book is also worth reading if you are in search of a marketing professional.
Pat Flynn
"The Baby Effect," Pat Flynn (founder of the online business coach program) shares a story from his time working for a large corporation. He worked on a project for 44 hours and got a $50k return on his time. It's amazing how one could learn so many things from a simple Lego delorian. Pat Flynn provides social media tips, strategies and insights in addition to sharing his personal experience.
Reid Hoffman
Andrea Ross (founder of LinkedIn) is the host of this podcast about social media marketing. It just celebrated 500 episodes. Although the topics aren't directly related to social media, you can benefit from her insights and help keep your campaign on track. Recent episodes have included topics such as copywriting, personal branding, Instagram updates, and more. It's a great way to stay on the pulse of the latest trends. You should subscribe to the podcast if social media is a passion. It will keep you up-to-date with new ideas and trends.
John Jantsch
John Jantsch's podcast is a great resource for anyone interested in social media marketing. He is considered one of America's most respected marketing professionals. In fact, he is the author of three best-selling books in this area. His easygoing style and low-key approach make him a great resource for business owners. He started his social media marketing podcast back in 2009, which has been incredibly popular, drawing industry experts such as David Meerman Scott and Michael Gerber to discuss the latest trends in digital marketing.
Jon Loomer
If you're looking to learn more about Facebook advertising and how to maximize your ads' effectiveness, this is the right place. Jon Loomer's podcast is a must-listen for all marketers, especially those who are looking to boost their Facebook page's traffic. This podcast discusses the latest news in Facebook advertising and strategy. It also features episodes that talk about the most recent developments on the social media platform like iOS 14.
FAQ
Is content marketing worthwhile?
Content marketing is a key part of any online strategy. It's also an incredibly effective way to gain exposure for your brand. Content marketing is not just valid for customers, but it makes you stand out from the competition.
The goal of content marketing is to create valuable information that people will want to read. Successful companies use content marketing to engage their target audience.
How long will it take to get started with content marketing?
It depends on how large your business is. It is more difficult for smaller businesses to invest in content marketing right away. It can be a great investment if you are willing to invest some time.
What is content marketing's main goal?
Content marketing aims to create valuable and relevant information for customers. This can be done by various channels like email campaigns, whitepapers, or blog articles. The key is to deliver value to your audience.
How is content marketing different from traditional advertising?
Content marketing is different. Traditional advertising focuses only on getting attention. Traditional advertising is often a waste of money because most people ignore it. You'll get much better engagement rates with content marketing.
What is the cost of hiring a content strategist to create content?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies pay more for the experience of the person who is working on the project.
Do I need to hire a writer for my Content Marketing?
No! No. You don't have to hire a professional writer in order to create content for your company. You can find tons of free resources that will help you get started.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How to create beautiful images
Images can help you make your content standout among the rest. Images are one of the most effective ways of communicating ideas visually. They are great for grabbing attention and increasing engagement. They're great at communicating complex concepts quickly and effectively. ).
When used well, images can add life to a piece of writing or presentation, making it come alive and engaging. You could end up with mediocre results if you don’t know how to select the right image. This post will look at tips for choosing the best images for your next project.
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It is important to understand what makes a photo good. When choosing which photos to use, there are many things that you need to remember before you even start looking at them. First off, you want to pick images that are clear and concise. A cluttered photograph won't sell it. It won’t grab people's attention as well as a simple and clear one. Avoid images that have people not smiling or staring directly into the camera. It gives off the impression that your message is not very interesting. Lastly, you want to ensure that the image doesn't distract from the main point you're trying to get across. It shouldn't draw too much attention to the content.
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Seek inspiration. Once you have a list of possible candidates, it is time to look through them and select those that interest you. Look at their captions first. These captions may be included in the photo or written separately by others. You want to make sure the caption is clear and interesting. Also, pay close attention to the context of the photo. Do you expect to see someone having a good time in the photo? Maybe it seems dangerous. You might not associate it with happiness. Whatever the reason, think about the reasons you like the image and the relationship it has to the message that you are trying convey.
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Try different types images. One of the biggest benefits of using images in your content is that they allow you to highlight certain aspects of your text. If you are writing about a product, an image showing the item in action might be helpful. An image that shows the data in your infographic may also be helpful. Visual aids that are visually appealing will help to connect readers to the information you share.
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The right file format is important. You must remember which file format you should use when choosing images. You have two choices when creating web pages: JPEG, or GIF. Both of these file formats are great, but each has advantages and disadvantages. JPEG files can be used for all media types, including websites and posts on social media. Because they can store large amounts of data in small spaces, JPEG files are especially useful for photos. Unfortunately, GIFs lose quality over time. They become pixelated within a few years. GIFs are smaller and more suitable for animation and graphics than JPEGs. However, they don't support transparency, making them unsuitable for photos.
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Other visuals are also welcome. You can include additional visuals in your content if you are having trouble coming up with images. It can make a huge difference to the effectiveness of your post, as it provides a distraction-free environment for your readers. This will make it less likely that they leave your article page and go elsewhere. You can create infographics on your website to add more visuals. Infographics are a popular way to quickly share lots of information. You can also add them to your blog posts because they often contain lots of images.