It is important to know how to measure success in your B2B content marketing efforts. For help, refer to the CMI podcast or the online magazine of GE. HubSpot's blog or WeWork can be consulted. Both companies produce interesting content on an ongoing basis. In both cases, you can see how their content generates leads.
GE's online magazine
The GE's online magazine serves a useful purpose and is a perfect example B2B marketing. The magazine is called "The Txchnologist" and focuses on GE's latest technologies, as well as the wider technology landscape. The company has grown to become a renowned resource for technology enthusiasts across the globe. This B2B content strategy has helped to grow a loyal audience and prospects.
GE's content is as diverse as its products. Its scientists and engineers create engaging content for the common public. The company has partnered with Wattpad and produced an eight-part podcast miniseries called "The Message" which has since topped the iTunes charts. While it isn't the best example of B2B Content Marketing, it sure works. It is easy to see why.
CMI's podcast
CMI provides podcasts on regular content as well as a "Rants and Raves” segment and podcasts on b2b Content Marketing Best Practices. These interviews with Joe Pulizzi (CMI founder) and industry professionals provide valuable insights into the best practices and failures. It has close to five million monthly listeners. Topics covered include best practices in content marketing and examples from the past.
CMI research shows that B2B content marketing can help companies of all sizes. A majority of marketers across all sizes report high content marketing success, with between 30 and 27 percent reporting it. Outsourcing is a great method to produce content. Outsourcing B2B content marketing efforts is on the rise - 81 percent of marketers are planning to use this option by 2021, up from 66 percent last year.
WeWork's blog
WeWork's Blog might appeal to B2B content marketing professionals. The content on the coworking and coliving provider's blog can be mistaken for consumer-focused content, but it's actually aimed at entrepreneurs reinventing the world of work. Content marketers will need to be more open-minded as the gig economy expands. As such, we recommend using the company blog to inform your strategies.
A B2B blog, or business-to-business, should have a beginning, middle, and end. Provide valuable content for your target audience. When it's helpful to a reader, they're more likely to share the post with their networks. It's also a lot of fun to read. These are some great tips to use a blog for content marketing business-tobusiness.
HubSpot blog
HubSpot blogs can be the tactical Wikipedia of digital marketers. This blog will help you get started in content marketing. HubSpot posts are updated regularly, in fact. Here are some of the top posts. These posts can be used as a guideline for how to make your blog more effective. Content marketing is essential to optimize your blog and improve search engine rankings.
HubSpot blogs created for B2B businesses are carefully curated. They also include several soft CTAs. Links to product pages and gated content are included in some articles. HubSpot has templates as its primary lead magnets. Most HubSpot posts feature a soft CTA. It displays the original date of each post, as well as whether or not it has been recently updated. There are also three to six related articles. It's difficult to tell whether these articles were hand-curated or not.
FAQ
What are the 7 steps of content marketing?
The content marketing process is seven steps long
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Identify the problem
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Learn more about what's happening now
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Find new ideas
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Turn them into strategies
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They are worth a try
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Take measurements
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Keep going until you find the right solution.
This strategy is practical for both large and small businesses.
What is the difference of content marketing and content production?
Content marketing is the belief that all great brands share the same message. They are consistently delivering valuable information that people want and need.
Content marketers know how to create the right content for each channel at different times.
They also have the ability to devise a plan for distribution and promotion.
This means that they strategically think about what they do, and why it matters.
This is the essential skill set to become a content marketer.
What do I need to know about SEO in order to do Content Marketing? Yes!
SEO experts are familiar with how search engines, such as Google, rank pages. They can also tell you which keywords to target when optimising your page.
What is the average time it takes to start content marketing?
It all depends on your business size. Content marketing is often not feasible for small businesses. But it can pay big-time if your are willing to put in the time.
How do you create effective content?
You can create great content by writing about topics that are interesting to you. Finding topics that interest you is the best way to write well. You need to discover what drives you and how that knowledge can be applied to helping others. It's one thing to write for yourself, but it's much easier to write for others.
What are the various content strategies?
Content strategy is a general term that describes all aspects of how content is created, managed, distributed, measured, and optimized for digital channels. This includes not only what you post on social media sites like Facebook and Twitter, but also what you highlight on your website, blog and other online properties.
Content strategy is essential because it helps you determine where to focus your efforts, what content type you should use and what messages you want to send.
It is about understanding how content fits within the overall business goals to help you achieve them.
Should I hire a writer to write my Content Marketing?
No! There is no need to hire professional writers to write content for you business. You can find tons of free resources that will help you get started.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
The Best Way to Send a Press Release
Let's now discuss how to create a press release. There are many options.
These are the basics of email:
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Make sure your subject line stands out. It might not be enough for attention to grab your headline.
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Be concise. Your press release shouldn't be lengthy. Keep it brief and simple.
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Be clear in your email. You wouldn't expect anyone to be able to comprehend technical jargon if you sent it.
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Include relevant images. Images will help you get people to pay attention to what you have to say.
These tips are important to remember when you're writing your press release.
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Avoid using unnecessary words such as "we", "our," or "I"
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Think about your audience before writing your press release. What do they care about? What can you do to connect with them?
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Include URLs in your email.
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Get permission before you send your press release. Before sending your press release out, ask the recipient permission to continue receiving news releases.
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Don't spam. Do not send out multiple copies of your press release.
Once you've written your press release, it's time to start distributing it. Next, you need to identify the right channels for your message to reach them. Here are five of the most popular channels:
Traditional Methods
You probably already have a list of publications where you want to submit your press release. These may include local newspapers, magazines, trade journals, industry newsletters, and blogs.
Many publications charge submission fees or offer incentives for writers who submit stories. Some publications, for example, offer subscriptions free of charge for every published story. Others offer a percentage off the revenue from each article sold.
While submitting your press release through traditional means is still an option, most experts recommend going online.
Online Channels
Online channels are one of many ways to reach potential customers. Websites like Google News, Yahoo!, Bing News and AOL also provide opportunities for press releases to appear on their sites.
Google News, which has been around for over a decade, provides news feeds of major media outlets. It's easy to find your company's name among hundreds of other companies.
Yahoo! Yahoo! News offers similar services. However, it is focused on providing news related to specific topics. When you search for your company name, you will see links to articles that relate to your business.
BING NEWS offers the ability to search keywords across its network. This is useful for searching for specific topics.
AOL News offers similar services as Yahoo! and Google News. AOL is not as well-known, but it offers a quality service for a reasonable price.
You can also post press releases to some publications. Most charge a monthly subscription fee. However, many websites provide press releases at no cost.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web was founded in 1997. It claims to be the most comprehensive website that is exclusively dedicated to press releases. It has more than 1,000,000 registered members. The site allows users to view thousands of press release posted by businesses around the world.
PR Web also offers an RSS feed that automatically updates your site whenever someone posts a new press release.
PR Newswire is another excellent resource for finding press release information. Their press releases database claims to be the most comprehensive.
A RSS feed is also available to keep you up to date with what's going on in the press releases space.
If you are looking to reach a larger audience than only online journalists, printing media might be the right way to go. Many small businesses don’t realize the power of print media.
Print advertising could be used to advertise your latest product lines, for example, if you sell books, clothes, or electronics. You can also advertise in newspapers or magazines.
For something completely different, you can check out the "free" section of your local newspaper. There are often advertising jobs for classifieds.
Try contacting local television stations or radio stations. They might accept press releases as part their regular programming.
Press Releases Are Not Dead
These days, it seems that everyone is talking about mobile applications. However, did you know that news releases are still vital? In fact, they've never been more important.
People expect immediate results these days. Your message must be delivered to the right people if you want your message to be heard. That means using every channel possible to do so.
That doesn't necessarily mean throwing money at Facebook ads. Instead, think creatively and look beyond the box in order to reach your customers.
The bottom line is that word-of-mouth is the best method to grow your business. Your customers will tell their friends and family about your business. You can make sure your customers hear about it before they do.