As a marketer of content, you understand how much work goes into creating content that is high quality. From researching your topic, to writing copy and sourcing images, the process can be exhausting and time-consuming. Once your content is published, you can continue to use it. You can reap multiple benefits by repurposing the content you create.
Here are 9 benefits of repurposing content and why they are especially beneficial for content marketers:
- Saving time
It is possible to save a lot of time by repurposing the content.
- Build trust
Repurposing can help build trust between you and your audience through consistent messaging presented across multiple platforms.
- Reach a new audience
You can reach out to a wider audience by repurposing the content. This will increase your chances of having it seen and shared.
- Savings
Repurposing content can also save you money, as you can use existing content to create new assets without paying for new content.
- Boost SEO
By repurposing old content, you are able to create new posts or pages that are optimized using different keywords. This helps your website rank higher in search engines.
- Reduce energy consumption
By repurposing your content, you can save time and energy. Instead of constantly creating new material, you can focus on promoting the existing content.
- Measure performance
Content repurposing allows you to track the performance of content across various platforms and formats. This gives you valuable insights about what works.
Repurposing your content will help you to build your own brand by reaffirming your main messages and values over multiple platforms.
- Increase Website Traffic
You can boost your website traffic by creating pages or posts with links back to your website.
Content marketers can reap the benefits of repurposing their content, including saving money and time, as well as generating more leads and authority. Repurposing content allows you to reach new audiences and improve your message. It also extends the life of your content. Repurposing content allows you experiment with different formats and platform, allowing you to discover new ways of engaging your audience and standing out.
Start by brainstorming different ways to repurpose your content. You can also repurpose your content on other platforms or formats. You could, for example, turn a blog into a podcast or video, create an infographic out of a white paper or report, or create social media content from a lengthy article.
Remember that repurposing does not mean just copying and paste your content into a brand new format. Make sure to adapt your content to the new format and platform. This will make your content more engaging for your target audience.
Common Questions
How often should I repurpose content?
Repurposing content is not a set schedule. It depends on the content strategy you have and your goals. Repurpose content that is popular or evergreen. These pieces will be more effective in other formats.
Can I reuse content which has already been repurposed before?
You can repurpose your content, as long as the content is relevant and engaging to your audience. Update the content when necessary and avoid duplicate content on different platforms or formats.
What are the best platforms or formats to use for my content?
Consider who your audience is and what they like to consume their content in. You can also test different formats and platforms in order to find out which ones are most engaging and generate leads.
How can I avoid the duplicate content penalty when repurposing my content?
Avoid duplicating the content on multiple pages or domains.
How can I determine the success of repurposed content that I have created?
Monitor metrics such as social shares, website traffic and lead generation in order to evaluate the success your repurposed contents. You can ask your audience about their opinions and gauge how they feel about the new formats or platforms.
FAQ
What is one of the main goals of content marketing?
Content marketing seeks to provide customers with relevant and valuable information. This should be done through different channels such as email campaigns, blog articles, white papers, etc. Delivering value is key.
What is content marketing?
This strategy involves creating relevant and valuable content for your blog or website. This content includes videos, images, text, infographics, etc., and it helps you attract new customers and keep existing ones engaged.
Is content-marketing easy to measure?
Yes! Yes! It will help you decide if your efforts were a success and if you have to make any adjustments.
You can track visitors coming from many sources (email, social media and paid advertising) and track conversions like sales leads, purchases, and organic searches.
These metrics will tell you what pieces of content did well and where there are the most opportunities.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
What is a Content Marketing Strategy?
A content marketing program (CMP), or content marketing plan, is a strategic document that helps to establish your goals, objectives, as well as strategies for developing and executing a website. It's a blueprint for reaching your goals through content distribution and creation.
The CMP can be broken down into three areas:
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Your overall strategy - What are you looking to achieve?
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Your content strategy - Where will you find the right people to write, curate, and distribute your content?
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You'll need to decide which channels you will use to share your strategy. What content types will you create?
These four components are essential for a CMP to be effective.
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Goal Setting - Define your target audience and set measurable KPIs for measuring success.
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Audience research - Get to know your ideal clients so you can pinpoint the right places to search for them.
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Strategy – Create a clear vision for where you are going. You can then break it into smaller pieces.
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Execution - Be realistic about your expectations and when you will see the results of your efforts.