A content marketing platform is a great way to maximize your marketing budget. There are several platforms to choose from, including StoryChief, CoSchedule, Percolate, and HubSpot. Whichever one is best for your needs, you can rest assured that it will help your business. Here are some of the benefits and drawbacks to each. Let us explore each of these options and decide which one is right for your company.
StoryChief
If you are in the process of implementing a content marketing strategy, StoryChief is an excellent choice. Your content-marketing campaigns will be simplified with the user-friendly interface. You can select the platforms where you would like to publish your content. This interface will also allow you to automate your content publishing process. You can also choose to include social media campaigns within your content, eliminating the need to utilize separate tools. This tool will instantly promote your content across multiple channels.
This software allows marketing agencies to easily run successful content campaigns and scale up their businesses. It integrates with clients' CMS systems, social media channels, and other platforms to facilitate collaboration and publishing. StoryChief claims StoryChief will increase customer engagement and sales as well as their digital footprint. Its marketing calendar provides a comprehensive view on content performance and allows marketers to manage all aspects throughout the content lifecycle from one location.
CoSchedule
You're searching for a content management platform that can help you manage your schedule? Then you're in the right place. CoSchedule’s calendar feature lets you schedule posts and monitor social channels. With a drag-and-drop feature, you can move campaigns from one date to another. It's easy to keep track of everything and make sure that your marketing efforts get the attention they deserve.
CoSchedule also lets you create social campaigns without blog posts. Templates can be used to quickly create a social schedule for those who don't have enough time. A campaign can be saved as a template by adding a single social media posting to it. You can also use CoSchedule to promote past blog posts. It can also be used to send emails and schedule social posts.
Percolate
Percolate can be a content management platform. It allows you to create and deliver content, as well as track it. Percolate integrates with many other systems and tools to offer visibility solutions. It has received new funding and recently added premium prospecting options. Continue reading to learn more about this platform. You will be happy you did.
The powerful content management system allows marketing teams to manage campaigns and create content all from one place. Percolate makes it easy for marketers to collaborate across departments, teams and has enterprise-grade approval chain and an editor for editing content. Percolate allows you to track campaign success by providing customizable tag and topic analytics. It also helps marketers manage content and create editorial calendars for different channels and teams. Percolate can be used to manage social media accounts as well as track user interactions.
HubSpot
When it comes to attracting customers, a content marketing platform such as HubSpot can make it easy. HubSpot connects companies with leads by offering value to users. HubSpot tracks user behavior, and then follows up with those leads. It is possible to achieve all of your business goals by having a content marketing platform capable of doing everything for you. But you need to choose the right platform.
It's possible that you are new to content market. HubSpot is an excellent tool for helping you build a solid foundation to your content marketing plan, capture more prospects, and convert those leads into sales. There are some mistakes you should avoid when using the platform. Here are 38 common mistakes HubSpot customers make. Converting leads into business opportunities is the greatest challenge.
Scripted
The Scripted marketing platform for scripted content offers a variety writing services, collaboration and analytics to help optimize the performance and measurement of your content. This platform automates content creation with tools that include collaborative editing and approval as well as writing tools. You can also find freelance writers on the platform. To hire a writer for your project, sign up to receive a free trial of the paid version or to begin your job.
To use Scripted, you will need to have a content strategy to start with. To achieve your business's goals, you will need a content strategy. This process can be challenging, so make sure to share your content ideas with your team. Scripted's recommendations can make this process much simpler. The platform's Recommended Content feature leverages artificial intelligence to optimize content before it is written.
FAQ
What is content marketing's main goal?
Content marketing is all about providing customers with valuable and relevant information. This can be achieved through various channels, such as email campaigns and white papers. Delivering value is key.
What are the benefits from content marketing
Through the creation of high-quality content, Content Marketing helps to drive sales and leads. Content marketing provides an ongoing stream of original, fresh content that can be used for promotion of products and services. Content marketing helps increase brand awareness, trust and engagement among potential customers. Additionally, content marketing helps to project a positive image about your company.
Why is content so important
Every digital marketing campaign must include content. In order to attract new customers you will need to create relevant content. Blogging is the best way to achieve this. Blogging builds authority in your niche which makes you more trustworthy. Trustworthiness creates credibility which can lead to higher search engine ranking. Organic searches are more popular than search engine rankings.
What is a Content Strategist and how do they work?
A content strategist is a person who helps brands tell stories. They create engaging messages that appeal to their audience and help them connect with them emotionally. They are storytellers who focus on telling brand stories that help people make decisions and take action.
Content strategists can create strategies that are engaging for current and future customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They are also able to integrate social media platforms in these campaigns. And they use technology tools such as video and virtual reality to deliver powerful customer experiences.
A content strategist is responsible for translating these ideas into concrete plans that marketers can implement. This includes creating content for print and television, developing creative briefs, managing budgets, and creating content.
How do I get started in Content Marketing?
Start by identifying your audience. What are their needs? Which are their needs What are their needs? Once you know who you're writing for, you can determine where to focus your efforts.
What are the 7 steps of content marketing?
The seven-step process to content marketing is:
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Identify the problem
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Learn more about what's happening now
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Get new ideas
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Develop them into strategies
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Try them
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Take measurements
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Repeat the cycle until you find something that works.
This strategy is practical for both large and small businesses.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
The Best Method To Send A Press Release
Now that we've covered how to write a press release let's discuss the best ways to distribute it. There are many distribution options, including traditional mail and email.
Use email to your advantage. Here are some guidelines to help you get started.
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Be sure to make your subject line stand out. Your headline may not be enough to catch attention.
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Be concise. Your press release should not be long. Keep things brief and sweet.
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Be clear in your email. You wouldn’t expect your email reader to grasp technical jargon.
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Include relevant images. Images can make people more interested in what your saying.
Keep these tips in your mind as you write your press release
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Avoid unnecessary words, such as "we", “our," "I," "me" and "me."
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Before writing your press release, think about your audience. What do they care about most? How can they be connected with you?
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Make sure to include URLs within your email.
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Ask permission first. Before you send your press release, make sure to ask permission from the recipient.
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Don't spam. Do not send multiple copies your press release.
Now is the time to begin distributing your press releases. The next step is to find the right channels to get your message out. Here are five choices:
Traditional
You most likely have a list to help you find publications for which you would like to submit your news release. These publications may include magazines, trade journal, industry newsletters, local newspapers, and blogs.
Many publications have submission fees and offer incentives for writers pitching stories. Some publications offer free subscriptions, while others give away subscriptions for every story that is published. Others offer a percentage of the revenue generated by each article sold.
Experts recommend that you submit your press releases online.
Online Channels
Online channels are one of many ways to reach potential customers. Online news sites such as Google News, Yahoo!, Bing News, AOL, and Yahoo! offer opportunities for press releases to be published on their websites.
Google News was launched in 1996. They provide news feeds from the major media outlets. It's easy to find your company's name among hundreds of other companies.
Yahoo! Yahoo! News is a similar service, but it focuses on providing news on specific topics. If you search your company name you'll see links that lead to articles related your business.
BING NEWS offers the ability to search keywords across its network. This is useful when searching for a particular topic.
AOL News provides similar services to Yahoo! Google News and Yahoo! While it's not as well-known as those two giants, AOL does offer a good service at a reasonable price.
Some publications let you post your press releases. Most publications charge a monthly subscription fee. However, many sites offer free access to press releases.
These include PRWeb (Press Release Monitor), PR Newswire, Business Wire and PR Newswire.
PR Web, founded in 1997, claims it is the largest site dedicated exclusively to press releases. It boasts over 1,000,000 registered users. It allows users to access thousands of press releases from businesses around the world.
PR Web also offers an RSS Feed that automatically updates your web site whenever someone posts any new press release.
PR Newswire can also be a great place to find press releases. They claim to have the biggest database of press releases in existence.
They offer an RSS feed so you can keep up to speed with the latest news from the press release space.
Print media could be the way to go, if you are looking for a larger audience than online journalists. Print media is a powerful tool for small businesses.
Print ads can be used to promote the latest products of your business, such as clothing or books. Advertising in magazines and newspapers is also possible.
You can find something different in your local newspaper's "free” section. There are many classifieds advertising positions available.
You can also try contacting local radio stations or television stations. They might accept press releases as a part of their regular programming.
Press Releases Aren't Dead
Everyone seems to be talking about mobile apps these day. But did you know that press releases are still very much alive? In fact, they've never been more important.
In this day and age, people expect immediate results. If you want to get noticed, you must ensure your message reaches the right target. It means that you must use every channel available to get your message across.
This doesn't mean you have to spend money on Facebook ads. Instead, look for creative ways to connect with your customers.
The bottom line is that word-of-mouth is the best method to grow your business. Customers will spread the word about your business to their family and friends. So, why not make sure they hear about it first?