Besides traditional articles, there are many other forms of content marketing, such as videos, podcasts, and infographics. We will explore the different types of content and their benefits in this article. We'll also be discussing the best content-marketing strategies. Here are some tips to help choose the right strategy. Here are some guidelines to help you create engaging, useful content that your customers and audiences will love. The most successful types of content-marketing are listed below:
Infographics
If you're using content marketing strategies, infographics might be something you've heard of. These visual representations of information offer a unique way to engage visitors with your brand. These images can also be shared through email, social media and community sites. Consider the purpose and meaning of your infographic when creating it. Blogs may be a good place to publish infographics if you write for a website.
Case studies
Case studies are an essential part of content marketing. These articles can help to explain the importance of customer testimonials for attracting customers. The use of case studies is widespread in the content marketing industry. Surveys show that 77% of companies include case studies in their content marketing strategies. In addition to newsletters, companies can also promote case studies on social media channels. Surveys reveal that case studies have a positive impact on potential customers' purchasing decisions.
Podcasts
Digital audiences want to have human conversations with brands. This means that boring, robotic copy is not an option. Transparent messaging is key to a brand's long-term success. Podcasts are a great way to capture thought leadership that includes diverse perspectives and ideas. Podcasts provide a platform for sharing ideas with both internal and externe experts. Podcast content should be thought-provoking and creative, as your listeners will be listening for hours.
Videos
Video is one of most effective content marketing techniques. It attracts website visitors and can even convert them into leads. Inbound marketing content tends to focus on collecting contact details through forms, but videos can also be used as visual demonstrations of how a product/service works. A video can not only provide product information but also help buyers to visualize a solution. Videos can help you attract new customers.
Live streams
Promoting live streams is one of the most important aspects of content marketing. Plan the content before you launch a live stream. You must ensure that the title grabs your audience's attention, no matter if it's a series or tutorials. It should also relate to the content that you're promoting. You can use tools like Restream Events to plan out your content ahead of time. Restream Events will generate a link to your live stream, which your audience can click to view.
FAQ
How long should my content advertising campaign last?
This can vary depending on the industry or type of product or services offered.
You might spend one to three months designing a new pair of shoes if you are selling shoes. For example, you might launch this new product in August and continue to update it throughout the year.
If you're selling clothes, you might create one look for fall and one for spring. You should always offer something new to your audience so they never get bored.
Your goals will influence the time your content marketing program is effective. For small-scale companies, one channel may be sufficient. Larger companies may need to use multiple channels to reach their target audience.
What are the various content strategies?
Content strategy is a general term that describes all aspects of how content is created, managed, distributed, measured, and optimized for digital channels. It's not just what you publish on social media sites such as Facebook and Twitter but also what you choose to highlight on your website, blog, and other online properties.
Content strategy is important because it defines how you decide where you focus your time and effort, which content types you should use, and what type of messages you send to your audiences.
It's all about understanding how content fits into your overall business goals and objectives in order to help achieve them.
Why is content marketing important?
HubSpot says that the average person spends more than two hours a day on content consumption. That's quite a bit of content time!
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
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How To
Which are the most effective content marketing platforms?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
But not all tools are created equal. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? Does it suit my needs now or in the future? What about in two years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo is an enterprise social media management software provider. It offers a wide range of products, including CRM software and social publishing tools.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means you don’t need time to create new graphics and write unique content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo makes adding images and videos to blog posts easy. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo will not allow you to edit video or images files.
Trello is the Content Marketing Platform#2
Trello is similar with Kanban boards in project administration. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. Trello also allows for easy information sharing between employees.
However, unlike Kanban boards, Trello doesn't require any special software to run. Trello can be used on almost any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Content Marketing Platform 3: Google Suite
Google offers a variety of products specifically designed for business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
It is important to remember that these applications can't be free. You will need to pay for each user individually. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
Two licenses are required to be able to create and embed links from other websites.
However, if you just want to create one document, you can do so for free.
Google tools integrates well with Gmail, which is a significant benefit. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot has a great reputation as a web-based advertising tool. It offers many functions.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. For instance, they can create automated emails and track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
HubSpot's integration with over 200 third-party apps is one of the best features. This allows you automation and reports generation based on real-time statistics.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot provides a free trial version for pricing. However, once you upgrade to a premium account, you have unlimited access.
HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.